# Bread Financial

> Bread Financial is the public consumer-finance company behind nearly 100 brand credit programs, more than 1,400 small and midsize merchants, and a growing direct-to-consumer lineup of cards, installment loans and online savings products. Born as Alliance Data in 1996 and renamed in 2022, it makes most of its money from interest and fees on loans while helping retailers turn checkout, credit and rewards into a customer-retention system.

- **Founded:** 1996
- **Headquarters:** Columbus, United States
- **Team size:** Approximately 6,000 associates worldwide as of December 31, 2025
- **Products:** Co-brand credit card programs, Private-label credit card programs, Bread Pay, Bread Cashback American Express Credit Card, Bread Savings
- **Notable:** Reached 30 years since inception in 2026 and 25 years as a public company., Reported approximately 34 million open and outstanding accounts and $18.8 billion in credit-card and other loans at year-end 2025., Bread Cashback was named Best Credit Card Payments Solution in the 2023 FinTech Breakthrough Awards.

## Products & services

- **Co-brand credit card programs** — General-purpose cards tailored to partner brands, accepted on card networks and paired with loyalty rewards, underwriting, servicing and marketing support.
- **Private-label credit card programs** — Store-specific revolving credit and promotional financing programs for retailers, including big-ticket and medical or dental financing.
- **Bread Pay** — Merchant-integrated installment loans with primarily three-to-84-month terms plus split-pay loans repaid in four installments; distributed through APIs and more than 1,400 SMB merchants.
- **Bread Cashback American Express Credit Card** — Direct-to-consumer card offering unlimited 2% cash back, no annual fee and no foreign transaction fee, with instant digital-wallet provisioning.
- **Bread Savings** — Online high-yield savings accounts, certificates of deposit, and traditional and Roth IRA certificates, operated without a branch network.
- **Bread Rewards American Express Credit Card** — Direct-to-consumer rewards card offering elevated points in everyday spending categories and American Express network benefits.
- **Enhanced Digital Suite** — Partner tools for prescreening, applications, personalized offers, virtual cards, software development kits and embedded checkout conversion.
- **Program operations and analytics** — Risk management, underwriting, funding, loan servicing, fraud prevention, customer care, loyalty design, marketing and transaction analytics.

## Achievements

- Reached 30 years since inception in 2026 and 25 years as a public company.
- Reported approximately 34 million open and outstanding accounts and $18.8 billion in credit-card and other loans at year-end 2025.
- Bread Cashback was named Best Credit Card Payments Solution in the 2023 FinTech Breakthrough Awards.
- Earned BenchmarkPortal Center of Excellence certification for customer care for the 20th consecutive time in 2025.
- Completed mobile-app rollout across eligible branded credit-card programs in 2025.
- Received credit-rating upgrades from Moody’s and Fitch during 2025.
- Grew second-quarter 2026 credit sales 11% year over year to $7.5 billion.
- Grew direct-to-consumer deposits 16% year over year to $9.4 billion at the end of Q2 2026.

## Latest updates

- **2026-07** — Reported Q2 credit sales of $7.5 billion, up 11% year over year; average loans rose 3%, revenue rose 7% and direct-to-consumer deposits reached $9.4 billion.
- **2026-07** — Announced that Chief Commercial Officer Valerie Greer will retire, with Dennis McCarthy promoted to Chief Revenue Officer; Greer remains through February 2027 for transition.
- **2026-05** — Published its 13th annual sustainability report, highlighting mobile-app rollout, credit-rating upgrades and a first Brand Partner Relationship Survey.
- **2026-04** — Reported first-quarter net income of $181 million and launched new card programs with Ford and Ethan Allen.
- **2026-03** — Academy Sports + Outdoors nationally rolled out the myAcademy Rewards Mastercard and enhanced loyalty program with Bread Financial.
- **2025-04** — Announced a multi-year agreement to launch Crypto.com’s first U.S. credit-card program.

## Links

- Website: https://www.breadfinancial.com/
- LinkedIn: https://www.linkedin.com/company/bread-financial/
- Twitter/X: https://twitter.com/breadfinance
- YouTube: https://www.youtube.com/@breadfinancial
- Instagram: https://instagram.com/breadfinancial
- Facebook: https://www.facebook.com/breadfinancial
- TikTok: https://tiktok.com/@breadfinancial

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Profile page: https://yespress.io/bread-financial
Published by YesPress — https://yespress.io
Last updated: 2026-08-16