# bread & Butter

> bread & Butter is an independent hospitality communications collective founded in Los Angeles in 2007 by Rachel Mays Ayotte and Meredith Vachon. It combines local-market public relations with social media, influencer work, digital marketing, brand partnerships, creative production, photography and web design for hotels, restaurants, chefs, destinations and consumer brands.

- **Founded:** 2007
- **Headquarters:** Los Angeles, United States
- **Founders:** Rachel Mays Ayotte (Co-founder and CEO), Meredith Vachon (Co-founder)
- **Products:** Food & Beverage Public Relations, Destination & Hotel Marketing, Social Media Management, Digital & Email Marketing, Influencer Marketing
- **Notable:** Named to The PR Net 100 in 2026., Saucy by KFC case study reports 2.4 billion media impressions, 546,000 influencer impressions, 82 press hits and 23,000 engagements., St. Regis Atlanta case study reports a 40% sales increase and a 25% increase in holiday covers during the Astor Chalet activation.

## Products & services

- **Food & Beverage Public Relations** — Media strategy, openings, launches and ongoing publicity for restaurants, chefs, drinks and consumer brands.
- **Destination & Hotel Marketing** — Integrated communications for hotels, resorts, destinations and travel operators.
- **Social Media Management** — Strategy, content, publishing and community engagement for hospitality brands.
- **Digital & Email Marketing** — Paid and owned digital campaigns, email strategy and measurable audience development.
- **Influencer Marketing** — Creator identification, hosting and campaigns tied to relevant local and national audiences.
- **Brand Partnerships** — Collaborations that combine aligned brands, audiences and cultural moments.
- **Creative Studio** — Brand identity, design, merchandise and campaign creative.
- **Website Design & Development** — Hospitality websites designed and built by the agency's in-house team.
- **Photography & Content Creation** — Photo, video and social assets created for hospitality campaigns.
- **Late Checkout** — A food, drink, travel, design and culture publication that grew from a LinkedIn feature into a daily newsletter and standalone site.

## Achievements

- Named to The PR Net 100 in 2026.
- Saucy by KFC case study reports 2.4 billion media impressions, 546,000 influencer impressions, 82 press hits and 23,000 engagements.
- St. Regis Atlanta case study reports a 40% sales increase and a 25% increase in holiday covers during the Astor Chalet activation.
- TX Whiskey case study reports 300 million total media impressions.
- Humphry Slocombe case study reports 162.8 million total media impressions and 4.46 million influencer impressions.
- Recognized on Forbes' list of America's Best PR Agencies and by industry award programs displayed on the company site.

## Latest updates

- **2026-09** — The PR Net named bread & Butter to its 2026 PR Net 100 and highlighted work for Saucy by KFC, Invivo X SJP, Canyons Village and St. Regis Atlanta.
- **2025-10** — Rachel Ayotte discussed Late Checkout's growth from a LinkedIn feature to a daily newsletter and standalone editorial site.
- **2025** — Late Checkout expanded as an owned media destination covering food, drink, travel, culture and design.
- **2024-11** — Agency leaders described the integrated operating model and local-market network on A Hotel Podcast.

## Links

- Website: https://www.wearebreadandbutter.com/
- LinkedIn: https://www.linkedin.com/company/weheartbreadandbutter
- Instagram: https://www.instagram.com/weheartbreadandbutter/

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Profile page: https://yespress.io/bread-and-butter
Published by YesPress — https://yespress.io
Last updated: 2026-09-23