# Braze

> Braze is a cloud-based customer engagement platform that helps brands orchestrate personalized, real-time messaging across email, push notifications, in-app messages, SMS, WhatsApp, and web. Born from a 2011 hackathon under the name Appboy, the New York company went public on Nasdaq in 2021 and now serves more than 2,600 paying customers, including IBM, the NBA, Burger King, and JetBlue. Its Sage AI and BrazeAI tooling adds agentic decisioning and content generation to a platform that sent trillions of messages in 2025.

- **Founded:** 2011
- **Headquarters:** New York, New York, USA
- **Founders:** Bill Magnuson (Co-founder & CEO), Jon Hyman (Co-founder & CTO), Mark Ghermezian (Co-founder)
- **Team size:** 2,000+ employees across 15+ offices on five continents
- **Products:** Braze Customer Engagement Platform, Canvas Flow, BrazeAI / Sage AI, BrazeAI Operator, BrazeAI Agent Console
- **Notable:** Went public on Nasdaq (BRZE) in November 2021 at roughly an $8 billion valuation., Named a Leader in the Gartner Magic Quadrant, Forrester Wave, and IDC MarketScapes for cross-channel marketing., Grew to more than 2,600 paying customers and ~$738M in FY2026 revenue.

## Products & services

- **Braze Customer Engagement Platform** — Core cloud-based platform for creating, automating, and analyzing personalized cross-channel campaigns across email, push, in-app, SMS, WhatsApp, and web.
- **Canvas Flow** — Visual customer-journey orchestration tool for building multi-step, cross-channel messaging flows with branching logic.
- **BrazeAI / Sage AI** — AI suite offering content generation, predictive suggestions, and intelligent send-time and channel optimization.
- **BrazeAI Operator** — AI companion that helps marketers build campaigns, surface data insights, and simplify execution inside the Braze workflow.
- **BrazeAI Agent Console** — Tooling to build custom generative and agentic AI agents that operate inside Braze Canvas and Catalogs.
- **Braze Data Platform** — Real-time data ingestion, segmentation, and audience-targeting layer connecting to warehouses and third-party tools.

## Achievements

- Went public on Nasdaq (BRZE) in November 2021 at roughly an $8 billion valuation.
- Named a Leader in the Gartner Magic Quadrant, Forrester Wave, and IDC MarketScapes for cross-channel marketing.
- Grew to more than 2,600 paying customers and ~$738M in FY2026 revenue.
- Sent roughly 4.5 trillion messages across the platform in 2025.
- Reached approximately 8.5 billion monthly active users by 2026.
- Delivered four straight quarters of organic revenue growth acceleration through FY2026.

## Latest updates

- **2026-05** — Reported four straight quarters of organic revenue growth acceleration and completed FY2026 with ~$738M in revenue.
- **2026-04** — Announced general availability of BrazeAI Operator and BrazeAI Agent Console, bringing agentic AI into the marketer's workflow.
- **2026-02** — Published the 2026 Braze Customer Engagement Review, themed 'AI Innovation Meets the Trust Plateau.'
- **2025-06** — Closed acquisition of AI decisioning company OfferFit, integrating reinforcement learning into the platform.

## Links

- Website: https://www.braze.com
- LinkedIn: https://www.linkedin.com/company/braze
- Twitter/X: https://twitter.com/braze
- GitHub: https://github.com/braze-inc
- YouTube: https://www.youtube.com/c/braze
- Instagram: https://www.instagram.com/braze/
- Facebook: https://www.facebook.com/brazeinc

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Profile page: https://yespress.io/braze
Published by YesPress — https://yespress.io
Last updated: 2026-08-05