# BravoEcho

> BravoEcho is a privately held brand strategy and communications consultancy in Grand Rapids, Michigan. Founded in 2014, the firm works with corporate leaders where business strategy, company culture, and brand overlap, using research, narrative development, identity, campaigns, and communications programs to help organizations explain and enact change.

- **Founded:** 2014
- **Headquarters:** Grand Rapids, United States
- **Founders:** Georgia Everse (Co-founder and CEO), Graham Button (Founding principal)
- **Products:** Brand strategy and identity, Marketing strategy and campaigns, Communications planning and programs, Research and insights, Internal communications capability building
- **Notable:** Built a client portfolio spanning Ford, Cummins, Steelcase, Clarios, Amway, Alterra Mountain Company, Johnson Controls, Meijer, and the University of Michigan., Supported more than three years of Ford Road to Better sustainability communications, according to Ford's head of sustainability communications and advocacy., Developed communications for Cummins' 100th anniversary around both the company's history and its growth into electrification and alternative fuels.

## Products & services

- **Brand strategy and identity** — Corporate, talent, product, anniversary, purpose, and trust strategy, plus naming, positioning, messaging, and identity.
- **Marketing strategy and campaigns** — Go-to-market planning, creative development, content and films, social and digital work, advertising, public relations, and events.
- **Communications planning and programs** — Sustainability, culture change, investor relations, executive communications, stakeholder advocacy, employee engagement, and customer experience programs.
- **Research and insights** — Qualitative and quantitative research, stakeholder interviews, workshop facilitation, trends and competitive analysis, and message testing.
- **Internal communications capability building** — Organizational design, creative-process development, planning tools, message frameworks, stakeholder maps, and learning programs.

## Achievements

- Built a client portfolio spanning Ford, Cummins, Steelcase, Clarios, Amway, Alterra Mountain Company, Johnson Controls, Meijer, and the University of Michigan.
- Supported more than three years of Ford Road to Better sustainability communications, according to Ford's head of sustainability communications and advocacy.
- Developed communications for Cummins' 100th anniversary around both the company's history and its growth into electrification and alternative fuels.
- Helped define the core narrative and organizational role of Steelcase's Workspace Futures strategic insights group.
- BravoEcho leaders have published or been featured in Harvard Business Review, Fast Company, GOOD, Medium, and industry interviews.

## Latest updates

- **2026-08** — Published Six Steps to Building a Successful Strategic Communications Capability.
- **2026-08** — Highlighted its partnership with S&S Activewear around a new brand launch and Growth Summit.
- **2026-07** — Marked the expansion of Ford Building Together to 250 U.S. dealerships and national nonprofit partners.
- **2026-04** — Published its 2026 communications outlook: larger leadership roles, deeper stakeholder ties, wider reuse of what works, and faster execution.
- **2026-04** — Published guidance arguing for selective, human-directed use of AI in communications, marketing, and content.

## Links

- Website: https://bravoechoinc.com
- LinkedIn: https://www.linkedin.com/company/bravoecho
- Twitter/X: https://twitter.com/BravoEchoInc
- Facebook: https://facebook.com/BravoEchoInc

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Profile page: https://yespress.io/bravoecho
Published by YesPress — https://yespress.io
Last updated: 2026-09-19