# BRAVO SIERRA

> BRAVO SIERRA is a New York personal care brand that develops American-made body care with feedback from military service members and veterans. It sells deodorant, wipes, cleansers, hair paste and fragrances to military and civilian customers through ecommerce and retail, with a portion of sales supporting veterans and their families.

- **Founded:** 2018
- **Headquarters:** New York, United States
- **Founders:** Justin Guilbert (Co-founder; co-CEO at the 2022 Series B announcement), Benjamin Bernet (Co-founder; co-CEO at the 2022 Series B announcement)
- **Products:** Deodorant, Antibacterial Body Wipes, Body Wash, Hair & Body Cleansing Bar, Hair Styling Paste
- **Notable:** Expanded from military exchanges into U.S. mass retail., Closed a US$17 million Series B in August 2022., Hair grooming paste and cleansing bar selected in the 2025 Esquire Grooming Awards.

## Products & services

- **Deodorant** — Aluminum-free and baking-soda-free 2.8 oz sticks; $20 on the official site when researched.
- **Antibacterial Body Wipes** — Ten individually wrapped, extra-thick wipes for cleaning without a shower; $18.
- **Body Wash** — Mandarin & Moss body wash; $25.
- **Hair & Body Cleansing Bar** — Multiuse cleansing bar; $18.
- **Hair Styling Paste** — Light-hold styling paste; $19.
- **Body Fragrance** — Marine Salt, Smoked Orris and Suede Musk; $50 each.
- **Vanilla Hide** — The brand’s first eau de parfum, 1.7 fl oz; $90.

## Achievements

- Expanded from military exchanges into U.S. mass retail.
- Closed a US$17 million Series B in August 2022.
- Hair grooming paste and cleansing bar selected in the 2025 Esquire Grooming Awards.

## Latest updates

- **2024-10** — Benjamin Bernet announced new formulas, scents, packaging and manufacturing processes after two years of development.
- **2025-09** — Esquire’s 2025 grooming awards included the hair grooming paste and Orris & Santal cleansing bar.
- **2026-10** — Research snapshot: the official storefront features Vanilla Hide, its first eau de parfum, at $90; this is an observation date, not a verified launch date.

## Links

- Website: https://www.bravosierra.com/
- LinkedIn: https://www.linkedin.com/company/bravo-sierra-usa/
- Twitter/X: https://twitter.com/bravosierra_usa
- Instagram: https://instagram.com/bravosierra_usa
- Facebook: https://facebook.com/bravosierrausa
- TikTok: https://www.tiktok.com/@bravosierra_usa

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Profile page: https://yespress.io/bravo-sierra
Published by YesPress — https://yespress.io
Last updated: 2026-10-03