# Brane Audio

> Brane Audio is an Austin, Texas consumer-electronics company that builds portable speakers around a patented driver called the RAD (Repel-Attract Driver), which uses magnets to cancel the air-pressure forces that normally keep deep bass out of small boxes. Its first product, the $499 Brane X smart speaker, reaches down to roughly 27 Hz - territory usually reserved for furniture-sized subwoofers - and earned a spot on TIME's Best Inventions of 2024. Founded in 2015 by a team of physicists and ex-flywheel engineers, the company sells direct to consumers and through Amazon while pursuing a longer game: licensing the driver into everything from earbuds to festival rigs.

- **Founded:** 2015
- **Headquarters:** Austin, Texas, United States
- **Founders:** Joe Pinkerton (Co-Founder & CEO), Dr. William M. Lackowski (Co-Founder & CTO), David A. Badger (Co-Founder & VP of Engineering)
- **Team size:** 11-50 employees
- **Products:** Brane X, RAD (Repel-Attract Driver), RAD2, Brane Party Pro
- **Notable:** Named to TIME's Best Inventions of 2024 (Entertainment & Gaming) for the Brane X., Four-plus US patents issued for RAD technology (announced June 2024)., CES 2024 Innovation Spotlight; showcased at CES 2025 and CES 2026.

## Products & services

- **Brane X** — A portable smart speaker built around the patented RAD subwoofer plus mid-range drivers and dome tweeters. Reaches roughly 27Hz of sub-bass, IP57 waterproof, ~12-hour battery, Bluetooth 5.1 and Wi-Fi streaming, Alexa built-in, Spotify Connect, companion app with 5-band EQ and multi-speaker grouping. Launched at $599, commonly sold at $499.
- **RAD (Repel-Attract Driver)** — The core patented technology: a driver that uses arrays of stationary and moving magnets in a push-pull configuration to cancel internal air-pressure forces, enabling deep bass from small sealed enclosures. Claimed ~100x more efficient in the subwoofer range. Four-plus US patents issued.
- **RAD2** — Next-generation driver unveiled at CES 2026 with a claimed 30x deep-bass advantage over conventional drivers (versus 10x for RAD), output as low as 20Hz, and lower moving mass.
- **Brane Party Pro** — The first commercial product built around dual exposed RAD2 drivers, positioned as a high-output party speaker, with US availability planned for 2026.

## Achievements

- Named to TIME's Best Inventions of 2024 (Entertainment & Gaming) for the Brane X.
- Four-plus US patents issued for RAD technology (announced June 2024).
- CES 2024 Innovation Spotlight; showcased at CES 2025 and CES 2026.
- Claims to break Hofmann's Iron Law, a century-old acoustic tradeoff between size, efficiency, and bass.
- TechRadar: the Brane X 'crushes anything by Sonos with its astonishing bass.'
- Gizmodo dubbed it 'The Final Boss of Bass.'

## Latest updates

- **2026-01** — Unveiled RAD2 at CES 2026 - a 30x deep-bass driver reaching 20Hz - alongside the Brane Party Pro speaker.
- **2026-01** — Announced EU availability (France, Germany) and a limited-edition white Brane X colorway for early 2026.
- **2024-11** — Brane X named to TIME's Best Inventions of 2024.
- **2024-06** — Four-plus US patents issued for the RAD driver technology.

## Links

- Website: https://braneaudio.com
- LinkedIn: https://www.linkedin.com/company/brane-audio-llc
- Twitter/X: https://twitter.com/braneaudio
- Instagram: https://instagram.com/braneaudio
- Facebook: https://facebook.com/braneaudio
- TikTok: https://tiktok.com/@braneaudio

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Profile page: https://yespress.io/brane-audio
Published by YesPress — https://yespress.io
Last updated: 2026-08-20