# BrandsTravel: Digitally Fueled Agency

> BrandsTravel is a privately held, founder-led marketing and communications agency for travel, tourism, hospitality, and leisure brands. Founded in 2007, it combines public relations, content production, media buying, trade marketing, events, and traveler-intent data to help destinations and hotels reach audiences across the Americas, with an especially useful bridge between global travel brands and Latin American travelers and trade buyers.

- **Founded:** 2007
- **Headquarters:** Miami, United States
- **Founders:** Carlos Ulibarri Orvananos (Founder and CEO)
- **Products:** Communications and public relations, Creative services, Digital marketing, Trade marketing, Sports & Experiences
- **Notable:** Founded in 2007 and reports 18+ years of travel and hospitality marketing experience., Reports 35 clients, 400 projects, and 175 success stories on its website., For 360 Chicago, trained 717 travel agents and reported 8.5 million in media reach.

## Products & services

- **Communications and public relations** — Media and influencer relations, strategic partnerships and sponsorships, and media buying for travel and hospitality brands.
- **Creative services** — Editorial and content production, events and experiential marketing, branding, design, and in-house video production.
- **Digital marketing** — Data-driven strategy, social media marketing, affiliate marketing, paid media, email, and campaign optimization.
- **Trade marketing** — Market strategy and insights, travel-agent relationships and education, product development, and sales-driving programs.
- **Sports & Experiences** — A specialized unit for turning major sporting events into destination demand through precision campaigns, local activations, PR, creator work, and tourism-ecosystem training.
- **Travel-intent data campaigns** — Hyper-targeted media for Latin American destinations and hotel groups, enabled through BrandsTravel's commercial partnership with Adara, a RateGain company.

## Achievements

- Founded in 2007 and reports 18+ years of travel and hospitality marketing experience.
- Reports 35 clients, 400 projects, and 175 success stories on its website.
- For 360 Chicago, trained 717 travel agents and reported 8.5 million in media reach.
- For Thompson Zihuatanejo, reported 7,988 new organic followers and 31.8% growth over 12 months, supported by a disclosed $30 monthly boost for each Reel or image.
- For Sandals Beaches Resorts, reported an average display click-through rate of 3.65%, versus a 0.46% tourism benchmark cited in its casebook; no month fell below 2.44%.
- For New York City tourism work from January through October 2023, reported 273 media clippings, 204,983,376 in reach, and $957,240.38 in media value.
- For a South Coast Plaza influencer trip, reported roughly 649,000 impressions and $684,922.24 in estimated advertising value.
- Built an Avis Budget Group business-intelligence hub for Latin American and Caribbean licensees, combining KPI dashboards, industry reporting, and curated travel news.
- The first BrandsTravel Summit in October 2025 drew more than 70 tourism and hospitality executives and professionals.

## Latest updates

- **2026-10** — BrandsTravel plans the second BrandsTravel Summit in Mexico City around Tourism 2030, traveler data, culture, technology, and AI.
- **2026-09** — The agency coordinated a Mexico City sales mission for PROMTUR Panamá, introducing Panama's MICE offering to 10 meeting planners and incentive houses.
- **2026-01** — Launched BrandsTravel Sports & Experiences, a specialized tourism-marketing unit aimed at converting sports-event interest into visits, longer stays, and repeat demand.
- **2025-10** — Held the first BrandsTravel Summit in Mexico City for more than 70 tourism and hospitality leaders and professionals.
- **2025-06** — Announced an exclusive Latin American commercial partnership with travel-intelligence platform Adara, a RateGain company.
- **2024-10** — Partnered with Canada's Faulhaber Agency and jointly secured Discover The Palm Beaches' Canadian PR account.

## Links

- Website: https://brandstravel.com/
- LinkedIn: https://www.linkedin.com/company/brandstravel
- Instagram: https://www.instagram.com/brandstravel/

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Profile page: https://yespress.io/brandstravel-digitally-fueled-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-20