# Braze vs Iterable

> A look at why the Braze-versus-Iterable decision rarely turns on features and almost always turns on the pricing model. Iterable bills on stored subscriber profiles, so inactive contacts keep costing money until you delete them. Braze prices on monthly active users plus action credits and carries a practical floor above $50,000 a year, which pushes smaller teams out. The result is a two-way migration: brands leave each platform for the pricing reason the other one solves.

## Achievements

- Braze: publicly traded customer engagement leader with fiscal 2025 revenue of $593.4M, up 25.8% year over year.
- Braze customers include Burger King, Grubhub, HBO, PayPal, Sephora and Hinge.
- Iterable: reached a $2B valuation in 2021 with customers including DoorDash and Zillow.
- Both platforms offer cross-channel orchestration across email, SMS, push and in-app messaging.

## Latest updates

- **2025-03** — Braze reports fiscal 2025 revenue of $593.4M, up 25.8%, with record bookings.
- **2025-08** — Iterable appoints Sam Allen, a longtime Salesforce executive, as CEO; Andrew Boni becomes Chief Scientist.

## Links

- Website: https://www.braze.com
- LinkedIn: https://www.linkedin.com/company/braze-inc-/
- Twitter/X: https://twitter.com/braze
- YouTube: https://www.youtube.com/c/braze
- Instagram: https://www.instagram.com/braze/
- Facebook: https://www.facebook.com/brazeinc/

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Published by YesPress — https://yespress.io
Last updated: 2026-08-21