# brandRUSSO

> brandRUSSO is a privately held strategic branding agency founded in Lafayette, Louisiana, in 2001 by Jaci and Michael Russo. Its central offer is Razor Branding, a four-part process that uses audience research, positioning, messaging and coordinated touchpoints to help B2B companies clarify why buyers should choose them before money is spent on campaigns. The agency serves clients across the United States and abroad, with particular depth in manufacturing and professional services, and combines strategy with creative execution, digital and traditional media, websites, social media, public relations and thought leadership.

- **Founded:** 2001
- **Headquarters:** Lafayette, United States
- **Founders:** Jaci Russo (Co-Founder, CEO and Lead Strategist), Michael Russo (Co-Founder and Chief Creative Officer)
- **Team size:** Approximately 23 people in supplied company data; LinkedIn lists the company in the 11-50 employee range.
- **Products:** Razor Branding, Market Perception Report, Strategic brand planning and research, Messaging and creative, Digital, media and public relations
- **Notable:** Marked 25 years in business in February 2026., Named a 2024 Louisiana Growth Leader by Louisiana Economic Development for growth, strategy, innovation, philanthropy, leadership and culture., Completed a 3,000-square-foot expansion of its downtown Lafayette office before the 2024 Growth Leader recognition.

## Products & services

- **Razor Branding** — A strategic brand-planning process organized around Focus, Promise, Connection and Harmony, using audience insight to define positioning, messaging and coordinated touchpoints.
- **Market Perception Report** — An outside-in diagnostic of how prospects, competitors and potential hires encounter a company, designed to identify and prioritize gaps between internal intent and market perception.
- **Strategic brand planning and research** — Brand and market research, audience and competitor profiling, psychographic and demographic analysis, media assessment, lead generation and sales strategy.
- **Messaging and creative** — Brand identities, architecture, standards, messaging systems, campaign concepts, collateral, packaging and video, radio and digital production.
- **Digital, media and public relations** — Web design and management, social strategy, digital and traditional media planning, public relations, media training, crisis communications and thought leadership.

## Achievements

- Marked 25 years in business in February 2026.
- Named a 2024 Louisiana Growth Leader by Louisiana Economic Development for growth, strategy, innovation, philanthropy, leadership and culture.
- Completed a 3,000-square-foot expansion of its downtown Lafayette office before the 2024 Growth Leader recognition.
- Donated $150,000 to the Ragin' Cajun Athletic Foundation and supported Healing House for a decade, according to Louisiana Economic Development's 2024 profile.
- Created and trademarked the Razor Branding process.
- Jaci Russo joined the Women Presidents' Organization's New Orleans chapter in 2020 and completed Goldman Sachs 10,000 Small Businesses.
- Michael Russo has served as a MUSE Creative Awards judge since 2016.

## Latest updates

- **2026-09** — Published new brand-strategy material on competitor analysis, elevator pitches and marketing leadership while continuing the He Said, She Said: Razor Branding podcast.
- **2026-07** — Co-founder Michael Russo discussed purposeful execution and a decade of judging the MUSE Creative Awards.
- **2026-02** — Celebrated the agency's 25th anniversary and released an updated agency fact sheet centered on clarity, measurable growth and leadership involvement.
- **2026-01** — Jaci Russo described shifting the agency's planning order toward profit targets first and using more flexible temp-to-permanent hiring.
- **2024-04** — Louisiana Economic Development honored brandRUSSO as a 2024 Louisiana Growth Leader.

## Links

- Website: https://brandrusso.com
- LinkedIn: https://www.linkedin.com/company/brandrusso
- Twitter/X: https://twitter.com/brand_RUSSO
- YouTube: https://www.youtube.com/channel/UCYAz-AmfMl-Qm61yQJPbmTQ
- Instagram: https://www.instagram.com/brandrusso/
- Facebook: https://www.facebook.com/brandRUSSO/

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Profile page: https://yespress.io/brandrusso
Published by YesPress — https://yespress.io
Last updated: 2026-09-19