# Brandon Rochelle

> Brandon Rochelle is the Knoxville-based co-founder, co-CEO and chief technology officer of Designsensory, established with school friend Joseph Nother in 2001. A Johns Hopkins engineering and computer science graduate with an MBA from Northeastern, he works across digital platforms and e-commerce, chairs USA Fencing’s Tournament Committee, and is a partner and executive producer at Good Gravity Entertainment.

- **Role:** Co-Founder, Co-CEO and Chief Technology Officer at Designsensory
- **Organizations:** Designsensory, USA Fencing, PopFizz, Good Gravity Entertainment
- **Education:** Webb School of Knoxville, Degrees in biomedical engineering and computer science; minor in business entrepreneurship and management, Johns Hopkins University, MBA, dual concentration in entrepreneurship and marketing, Northeastern University
- **Known for:** Co-founded Designsensory in 2001 and remains its co-CEO and CTO in its 25th anniversary year., 2026 Webb School of Knoxville Distinguished Alumni Award recipient., Greater Knoxville Business Journal 40 under Forty honoree, announced January 2015.

## Career timeline

- **1999** — Graduated from Webb School of Knoxville alongside future co-founder Joseph Nother.
- **2000** — Represented Johns Hopkins in sabre at the regional competition at Penn State.
- **2001** — Co-founded Designsensory with Joseph Nother.
- **2010** — Finalist for Young Entrepreneur in the Knoxville Chamber Pinnacle Business Awards.
- **2014** — Assumed USA Fencing Tournament Committee interim chair role on July 28.
- **2015** — Named to the Greater Knoxville Business Journal 40 under Forty; announced in January.
- **2024** — Elected to USA Fencing’s Referees’ Commission Nominating Committee.
- **2025** — Nother and Rochelle acquired full ownership of PopFizz; Designsensory announcement dated August 6.
- **2026** — Received Webb School’s Distinguished Alumni Award on September 10, alongside Joseph Nother.

## Achievements

- Co-founded Designsensory in 2001 and remains its co-CEO and CTO in its 25th anniversary year.
- 2026 Webb School of Knoxville Distinguished Alumni Award recipient.
- Greater Knoxville Business Journal 40 under Forty honoree, announced January 2015.
- 2010 Knoxville Chamber Pinnacle Business Awards Young Entrepreneur finalist.
- Certified ScrumMaster.
- Has run more than 400 fencing competitions worldwide, according to his Designsensory biography.
- Elected to the 2024 Referees’ Commission Nominating Committee with 50 votes.

## Latest updates

- **2026-09** — Received Webb School’s Distinguished Alumni Award with Joseph Nother on September 10; the agency reported the award on September 24. They spoke with students about entrepreneurship, friendship, learning, technology and AI.
- **2026-06** — Appeared on First to 15 to explain the USA Fencing events restructure scheduled to begin August 1, 2026.
- **2025-08** — Designsensory announced that Rochelle and Nother acquired full ownership of PopFizz as co-founder Bryan Allen departed.

## Links

- Website: https://designsensory.com/team-members/brandon-rochelle/

---

Profile page: https://yespress.io/brandon-rochelle
Published by YesPress — https://yespress.io
Last updated: 2026-10-22