# Brandon Ridley

> Brandon Ridley is a Long Beach-based fractional CMO, founder of The Marketizer, and former product development engineer whose career runs from assembling circuit boards in his family's power-electronics business to building go-to-market systems for robotics, aerospace, mobility, and advanced-manufacturing companies. After developing the RidleyBox test instrument and leading marketing at Ridley Solutions, Plastpro and JM Eagle, and Motivo, he launched a six-month operating model intended to leave clients with documented systems and a team that can replace him.

- **Role:** Founder and Fractional CMO at The Marketizer
- **Organizations:** The Marketizer, Motivo, JM Eagle, Plastpro, Ridley Solutions, Ridley Engineering
- **Nationality:** British
- **Education:** HNC, Computing and Systems Development, Oxford Brookes University
- **Known for:** Led development of the RidleyBox, a portable power-electronics test system combining a frequency-response analyzer, oscilloscope, injector, computer, and RidleyWorks software., Built Motivo's marketing and business-development function from zero, including named-account plans across four verticals and an automated signal-monitoring workflow., Built an enriched target-account set of more than 2,000 companies for Plastpro and JM Eagle, according to his published case study.

## Career timeline

- **2010-2021** — Worked as a product development engineer at Ridley Engineering, where he says he led development of the RidleyBox from concept through testing and also managed IT infrastructure.
- **2014-2015** — Studied Computing and Systems Development at Oxford Brookes University and participated in track and field.
- **2016-2022** — Served as CMO and marketing strategist at Ridley Solutions, working across web development, e-commerce, and B2B and B2C marketing.
- **2022-2024** — Served as marketing director for JM Eagle and Plastpro, directing campaigns, channel marketing, commercial production, and the JM Eagle LA Championship sponsorship program.
- **Before 2026** — Built marketing and business-development systems at Motivo across robotics, aerospace, maritime, and mobility, including account-based plans, conference programs, CRM reporting, and automated account-signal monitoring. His public materials do not specify the start date.
- **2026** — Founded The Marketizer in Long Beach as a fractional-CMO practice for Series A and B hardware and deep-tech companies, built around six-month engagements and documented handoffs.

## Achievements

- Led development of the RidleyBox, a portable power-electronics test system combining a frequency-response analyzer, oscilloscope, injector, computer, and RidleyWorks software.
- Built Motivo's marketing and business-development function from zero, including named-account plans across four verticals and an automated signal-monitoring workflow.
- Built an enriched target-account set of more than 2,000 companies for Plastpro and JM Eagle, according to his published case study.
- Directed marketing for the JM Eagle LA Championship and treated the sponsorship as a demand program tied to commercial relationships.
- Managed marketing budgets exceeding $12 million and produced six Golf Channel commercials during his JM Eagle and Plastpro tenure, according to his published resume.

## Latest updates

- **2026-08** — Announced that he had left Motivo and started The Marketizer, positioning himself as a fractional CMO for Series A and B robotics, aerospace, advanced-manufacturing, automotive, and autonomous-systems companies.
- **2026-07** — Published The Marketizer's operating model and case studies covering Motivo, Plastpro and JM Eagle, and a live Ridley Engineering engagement.
- **2026-07** — Began publishing a live account of a current Ridley Engineering marketing engagement, with a commitment to report baselines, workshop registrations, launch results, and system design.
- **2026-06** — Reflected publicly on the Robotics Summit, arguing that manufacturability, thermal performance, and power are central to moving robots from demonstrations into reliable field use.

## Links

- Website: https://themarketizer.com/
- LinkedIn: https://www.linkedin.com/in/ridleybrandon/
- Instagram: https://www.instagram.com/brandon_ridley/

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Profile page: https://yespress.io/brandon-ridley
Published by YesPress — https://yespress.io
Last updated: 2026-09-03