# Brandon Martinez

> Brandon Martinez is a New York entrepreneur who co-founded and originally led INDMUSIC, the YouTube music rights business that later became Distro Nation. Known for helping monetize the 2013 “Harlem Shake” phenomenon, he joined Live Nation after its 2016 acquisition of INDMUSIC, later co-founded sneaker community SNKRHUD and developed Flowscore. A 2026 RacquetX biography identifies him as founder of Baseline Partners, which connects brands with pickleball communities.

- **Role:** Founder at Baseline Partners
- **Organizations:** INDMUSIC (business later known as Distro Nation), Abrams Artists Agency, Live Nation Video Network, Superlativ3, SNKRHUD, Baseline Partners
- **From:** Brooklyn, New York, United States
- **Education:** BA in English; personal biography also describes a Communications minor, George Mason University
- **Known for:** Co-founded the four-person INDMUSIC team that helped monetize the “Harlem Shake” phenomenon in 2013., Built INDMUSIC through its acquisition by Live Nation in 2016., Led Live Nation Video Network as vice president from 2016 to 2019.

## Career timeline

- **2008** — Formed the Digital Media Department at Abrams Artists Agency, according to INDMUSIC’s company profile.
- **2011** — Co-founded INDMUSIC with Jon Baltz and served as CEO.
- **2013** — INDMUSIC helped monetize fan videos using Baauer’s “Harlem Shake” for label client Mad Decent.
- **2015** — INDMUSIC announced a content licensing relationship with Entertainment Direct Asia for the China market.
- **2016** — Live Nation acquired INDMUSIC; Martinez became vice president of Live Nation Video Network.
- **2019** — His published work history ends the Live Nation role and begins Superlativ3; his second business participated in Snapchat’s Yellow accelerator.
- **2021** — SNKRHUD introduced Sneaker Rater with support from ESPN and SneakerCenter.
- **2022** — Discussed SNKRHUD, digital collectibles and Flowscore on Future Commerce.
- **2026** — Listed as founder of Baseline Partners in the RacquetX speaker program.

## Achievements

- Co-founded the four-person INDMUSIC team that helped monetize the “Harlem Shake” phenomenon in 2013.
- Built INDMUSIC through its acquisition by Live Nation in 2016.
- Led Live Nation Video Network as vice president from 2016 to 2019.
- Participated in Snapchat’s Yellow accelerator in 2019.
- Co-founded SNKRHUD, whose Sneaker Rater launch was supported by ESPN and SneakerCenter.

## Latest updates

- **2026-03** — The RacquetX 2026 speaker program identifies Martinez as founder of Baseline Partners.

## Links

- Website: https://brandonmartinez.info/
- LinkedIn: https://www.linkedin.com/in/brmartinez/
- Instagram: https://www.instagram.com/bmart/

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Profile page: https://yespress.io/brandon-martinez
Published by YesPress — https://yespress.io
Last updated: 2026-10-20