# Brandin Cohen

> Brandin Cohen is the co-founder and former CEO of Liquid I.V., the consumer drink-mix business acquired by Unilever in 2020. A former Loyola Marymount University golfer and 2010 business graduate, he developed the company with fellow alumni Hayden Fulstone and Cameron Killeen, worked early retail demonstrations himself and built relationships across sport, entertainment and consumer retail.

- **Role:** Co-founder and former CEO at Liquid I.V.
- **Organizations:** Liquid I.V., Loyola Marymount University, Arizona Diamondbacks
- **From:** Los Angeles, United States
- **Education:** Bachelor of Business Administration, Loyola Marymount University, High school diploma, Mira Costa High School
- **Known for:** LMU Social Entrepreneur of the Year, 2010., Co-founded Liquid I.V. and led it before its 2020 acquisition by Unilever., Built the company from early local retail distribution to a brand carried in more than 35,000 US stores by late 2020.

## Career timeline

- **2006** — Graduated from Mira Costa High School and began collegiate golf at Loyola Marymount University.
- **2010** — Graduated from LMU; received its Social Entrepreneur of the Year recognition for a Haiti earthquake relief project.
- **After 2010** — Worked in sales and marketing for the Arizona Diamondbacks.
- **2012** — Started Liquid I.V.; LMU identifies its business incubator as part of the company’s early development.
- **2013** — Cohen’s early LMU alumni account dates the market launch to July 2013.
- **2014** — Demonstrated Liquid I.V. on weekends at its first Whole Foods store, in El Segundo.
- **2018** — Liquid I.V. announced a $5 million Series B led by CircleUp Growth Partners.
- **2019** — Invested his own money in a $5 million strategic round alongside Scooter Braun and celebrity investors.
- **2020** — Liquid I.V. reached Whole Foods nationwide in January and was acquired by Unilever in September; Mike Keech became CEO in December.
- **2021** — Discussed taking a post-CEO hiatus in a May appearance on The Balanced Blonde.

## Achievements

- LMU Social Entrepreneur of the Year, 2010.
- Co-founded Liquid I.V. and led it before its 2020 acquisition by Unilever.
- Built the company from early local retail distribution to a brand carried in more than 35,000 US stores by late 2020.
- Bay League individual golf champion and Daily Breeze Co-Golfer of the Year while at Mira Costa High School.

## Latest updates

- **2024-12** — Coverage of Rosy Soil’s seed financing identified Cohen among the company’s backers.
- **2023-07** — CUTS published an Always On feature about Cohen’s entrepreneurial path and friendship with its founder Steven Borrelli.
- **2021-05** — Appeared on The Balanced Blonde to discuss life after the acquisition and taking a hiatus after serving as CEO.

## Links

- LinkedIn: https://www.linkedin.com/in/brandincohen/
- Instagram: https://www.instagram.com/brandin_cohen/

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Profile page: https://yespress.io/brandin-cohen
Published by YesPress — https://yespress.io
Last updated: 2026-10-22