# Brake Free Technologies

> Brake Free Technologies makes a wireless smart brake light that snaps onto the back of a motorcycle helmet and lights up 100 LEDs the instant it senses you slowing down - no wires to the bike, no app, no phone pairing. Born from a founder's own close calls, backed by Mark Cuban and Robert Herjavec on Shark Tank, and now on tens of thousands of helmets, it turns the most-ignored part of a rider into the most visible one.

- **Founded:** 2014
- **Headquarters:** Redwood City, California, United States
- **Founders:** Alex Arkhangelskiy (CEO & Co-Founder), Henry Li (Co-Founder), Ian Dunn (Co-Founder), Trevor Leger (Co-Founder), Johan Boot (Co-Founder)
- **Team size:** Approximately 6 employees
- **Products:** Brake Free Smart Helmet Brake Light (USB-C), Helmet Mounting System
- **Notable:** Raised $259,797 on Indiegogo in 2017 (175%+ of goal), Landed a $200,000 deal with Mark Cuban and Robert Herjavec on Shark Tank Season 12 (2020), Secured a patent for its braking-detection algorithm

## Products & services

- **Brake Free Smart Helmet Brake Light (USB-C)** — A wireless, helmet-mounted brake light with 100 ultra-bright LEDs and a patented deceleration algorithm that lights up on braking, downshifting, and engine braking - no wires to the bike, no app. USB-C rechargeable 3,350mAh battery, 8-12+ hours per charge, IP65 weatherproof, three modes (standard, pulsing, stealth). Sold in black and white.
- **Helmet Mounting System** — Adhesive mounts that let one Brake Free unit snap on and off across multiple helmets (full-face, 3/4, and half helmets), sizes XS to 4XL.

## Achievements

- Raised $259,797 on Indiegogo in 2017 (175%+ of goal)
- Landed a $200,000 deal with Mark Cuban and Robert Herjavec on Shark Tank Season 12 (2020)
- Secured a patent for its braking-detection algorithm
- Shipped 25,000+ units and reports improving safety for 60,000+ riders
- Maintains a 4.9-star rating across 1,700+ reviews on its flagship product

## Latest updates

- **2024-05** — Cycle News profiles the smart brake light's wire-free, app-free deceleration detection.
- **2025-07** — Refreshed USB-C product line (black and white) with ~80% faster charging featured on the storefront.
- **2026-08** — Continues D2C sales in the US and Canada with a European storefront (brakefreetech.eu).

## Links

- Website: https://brakefreetech.com
- LinkedIn: https://www.linkedin.com/company/brake-free-technologies
- Twitter/X: https://twitter.com/brakefreetech
- YouTube: https://www.youtube.com/c/BrakeFree
- Instagram: https://www.instagram.com/brakefreetech/
- Facebook: https://www.facebook.com/brakefreetech/
- TikTok: https://www.tiktok.com/@brakefreetech

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Profile page: https://yespress.io/brake-free-technologies
Published by YesPress — https://yespress.io
Last updated: 2026-08-20