# Bragman Nyman Cafarelli (BNC)

> Bragman Nyman Cafarelli was a Los Angeles-area public relations and marketing agency serving entertainment talent and consumer brands, with offices in Los Angeles and New York. It combined publicity, events, celebrity outreach, sponsorship and product integration. Its standalone agency identity ended with the formation of PMK*BNC in 2010; subsequent developments include the 2019 Rogers & Cowan merger and the migration of former colleagues and clients to ACC in 2025.

- **Founded:** 1989
- **Headquarters:** West Hollywood, United States
- **Founders:** Howard Bragman (Founder), Michael Nyman (Co-founder; later chairman and CEO), Brad Cafarelli (Co-founder)
- **Products:** Public relations, Event marketing, Celebrity and influencer outreach, Product integration, Sponsorship and promotion
- **Notable:** BNC growth of more than 40% in 1998 was reported by the Los Angeles Business Journal., Combined publicity and entertainment marketing capabilities in the 2010 PMK*BNC merger., Successor PMK*BNC won Best in Show at the 2015 In2 SABRE Awards for Audi’s Barely Legal Pawn; this is a successor achievement.

## Products & services

- **Public relations** — Media relations and publicity for entertainment talent, organizations and consumer brands.
- **Event marketing** — Planning and execution of events and audience participation programs.
- **Celebrity and influencer outreach** — Connecting brand programs with relevant entertainment personalities.
- **Product integration** — Placing brands and products within entertainment contexts.
- **Sponsorship and promotion** — Developing branded promotions and sponsorship activities.
- **Project management** — Coordinating multiple marketing services within a client program.

## Achievements

- BNC growth of more than 40% in 1998 was reported by the Los Angeles Business Journal.
- Combined publicity and entertainment marketing capabilities in the 2010 PMK*BNC merger.
- Successor PMK*BNC won Best in Show at the 2015 In2 SABRE Awards for Audi’s Barely Legal Pawn; this is a successor achievement.

## Latest updates

- **2025-11** — ACC launched PMK Entertainment, led by Cindi Berger reporting to Michael Nyman. ACC said 77 former R&CPMK employees and the majority of its clients joined its network; 35 employees formed PMK Entertainment. This concerns BNC’s former leadership and agency lineage, not a relaunch of BNC.
- **2023-02** — Founder Howard Bragman died at 66.
- **2019-07** — Successor PMK*BNC and Rogers & Cowan announced their merger.

## Links

- Website: http://www.bncpr.com
- LinkedIn: https://www.linkedin.com/company/bragman-nyman-cafarelli-bnc

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Last updated: 2026-09-11