# Bradford Oberwager

> Bradford Oberwager is the Executive Chairman of Linden Lab and CEO of Tilia, the fintech arm powering Second Life's virtual economy. A serial entrepreneur who built and sold companies in personalized vitamins, healthy snacks (Bare Snacks, acquired by PepsiCo), and labor technology (Jyve, acquired by Advantage Solutions), Oberwager led the 2020 acquisition of Linden Lab alongside investor Randy Waterfield. Since then he has staked $35 million on securing money transmitter licenses in all U.S. states to enable real-money payouts from Second Life's Linden dollar economy, grown monthly active users to 600,000, and championed a mobile-forward future for the world's original metaverse.

- **Role:** Executive Chairman at Linden Lab / CEO & Executive Chair at Tilia
- **Organizations:** Linden Lab, Tilia, Sundia Corporation, Jyve, Bare Snacks, Acumins
- **From:** Narberth, Pennsylvania, United States
- **Nationality:** American
- **Education:** BS in Finance, Georgetown University, MBA in Strategic and Entrepreneurial Management, University of Pennsylvania - Wharton School of Business
- **Known for:** Led acquisition and restructuring of Linden Lab in 2020, Secured money transmitter licenses in all U.S. states and internationally - a 7-year, $35 million investment enabling Linden dollar to real-money conversion, Grew Second Life monthly active users from 500,000 to 600,000

## Career timeline

- **1996** — Founded Acumins, a personalized vitamin manufacturer, inspired by his sister's cancer diagnosis. Later acquired by HealthCentral and operated as more.com.
- **2004** — Founded Sundia Corporation, a consumer goods company focused on healthy, socially responsible products (watermelon and fruit).
- **2010** — Acquired Bare Snacks and became CEO; grew the fruit chip brand to Inc. 500 status in 2010 and 2011.
- **2012** — Founded Jyve, a Silicon Valley labor and staffing technology platform.
- **2014** — Departed Bare Snacks; company later acquired by PepsiCo in May 2018.
- **2020** — Led acquisition of Linden Lab (makers of Second Life) alongside investor Randy Waterfield; became Executive Chairman.
- **2020** — Took over as CEO & Executive Chair of Tilia, Linden Lab's fintech subsidiary.
- **2021** — Jyve acquired by Advantage Solutions.
- **2024** — Formalized Tilia acquisition; announced mobile-forward restructuring of Second Life, removed mobile paywall.
- **2025** — Second Life reaches 600,000 monthly active users; ongoing focus on mobile accessibility and virtual economy growth.

## Achievements

- Led acquisition and restructuring of Linden Lab in 2020
- Secured money transmitter licenses in all U.S. states and internationally - a 7-year, $35 million investment enabling Linden dollar to real-money conversion
- Grew Second Life monthly active users from 500,000 to 600,000
- Scaled Bare Snacks to Inc. 500 status (2010 and 2011); led to PepsiCo acquisition in 2018
- Founded and scaled Jyve, which was acquired by Advantage Solutions in 2021
- Founded Acumins at age 23, which was acquired by HealthCentral
- Launched Second Life Mobile open to all users, removing the paywall in 2024
- Board member at Asure Software (NASDAQ: ASUR) and Better World (NASDAQ: BWACU)
- Grew Second Life to highest-ever customer support response rates

## Latest updates

- **2025-05** — Second Life reaches 600,000 monthly active users, up from 500,000 in 2024.
- **2024-10** — Announced mobile-forward restructuring; Second Life Mobile app opened to all users with paywall removed.
- **2024-04** — Formalized acquisition of Tilia; Oberwager participates in Lab Gab panel discussion on the Tilia deal.
- **2024-01** — Participated in two-part interview with Wagner James Au (New World Notes) on the future of Second Life and Linden Lab strategy.

## Links

- Website: https://lindenlab.com
- LinkedIn: https://www.linkedin.com/in/oberwager/
- Twitter/X: https://twitter.com/bradoberwager
- Facebook: https://facebook.com/secondlife

---

Profile page: https://yespress.io/bradford-oberwager
Published by YesPress — https://yespress.io
Last updated: 2026-05-27