# Brad Sugars

> Brad Sugars is an Australian entrepreneur, business coach, author, and speaker based in Las Vegas. He founded ActionCOACH in Brisbane in 1993 and developed its coaching model through a global franchise network. His teaching focuses on systems, measurable performance, team development, and building a business that can operate without its owner’s constant involvement.

- **Role:** Founder and CEO at ActionCOACH Global
- **Organizations:** ActionCOACH Global, Sugars Enterprises LLC, ActionCOACH Foundation, Engage and Grow, Urban Clean, Bucket List Life Coaching, Voyager, Avalanche
- **Nationality:** Australian; became a United States citizen in 2019, according to his interview with One Firefly.
- **Education:** Queensland University of Technology
- **Known for:** Founded ActionCOACH in 1993 and developed a coaching franchise network operating internationally., Co-authored Pulling Profits Out of a Hat with Monte Wyatt, published in 2019., Authored multiple business books published by McGraw-Hill, including The Business Coach and Instant Cashflow.

## Career timeline

- **1989-1993** — Attended Queensland University of Technology, according to his LinkedIn profile; ran small businesses during university.
- **1993** — Founded the business coaching company now called ActionCOACH in Brisbane, Australia.
- **1997** — ActionCOACH awarded its first franchise, according to its 32nd-anniversary history.
- **2005-2006** — McGraw-Hill published books including Billionaire in Training, Instant Cashflow, Instant Advertising, and Instant Team Building.
- **2019** — Co-authored Pulling Profits Out of a Hat with Monte Wyatt; discussed becoming a US citizen in a July interview.
- **2023** — Listed the launch of The Big Success Podcast as a January 2023 project on LinkedIn.
- **2025** — ActionCOACH marked 32 years since its founding.
- **2026** — Hosts The $100M Entrepreneur Podcast and continues publishing on founder independence, leadership, and systems.

## Achievements

- Founded ActionCOACH in 1993 and developed a coaching franchise network operating internationally.
- Co-authored Pulling Profits Out of a Hat with Monte Wyatt, published in 2019.
- Authored multiple business books published by McGraw-Hill, including The Business Coach and Instant Cashflow.
- Built an international speaking, coaching, publishing, and podcasting practice.

## Latest updates

- **2026-10** — Published You Don’t Need More Money, You Need This Instead on October 12, discussing the transition from company growth to founder independence.
- **2026-10** — Published You Can’t Scale Chaos: The Systems Required to Reach $100M with Jeb Blount on October 11.
- **2026-10** — The podcast page lists People Engine: You Build Your People, They Build Your Business dated October 7.

## Links

- Website: https://bradsugars.com/
- LinkedIn: https://www.linkedin.com/in/bradsugars/
- Twitter/X: https://twitter.com/BradSugars
- YouTube: https://www.youtube.com/user/actioncoach1
- Instagram: https://www.instagram.com/bradleysugars/
- Facebook: https://www.facebook.com/BradleySugars/
- TikTok: https://www.tiktok.com/@bradleysugars

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Profile page: https://yespress.io/brad-sugars
Published by YesPress — https://yespress.io
Last updated: 2026-10-14