# Brad Playford

> Brad W. Playford founded AvaSure and served as its CEO until the March 2022 leadership transition. He also founded WheelFish Group, the Muskegon investment and philanthropic office associated with Brad and Kathleen Playford. His career spans technology sales and strategy, company building, historic property reuse, and support for local cultural and community organizations.

- **Role:** Founder and owner at WheelFish Group; president at Reset Ventures Inc.
- **Organizations:** AvaSure, WheelFish Group, Reset Ventures Inc., TTM Technologies, Power Circuits, Inc., V-Systems, Muskegon Growth Collaborative
- **Education:** Bachelor of Science in Materials and Logistics Management, Michigan State University
- **Known for:** Founded AvaSure in 2008., Contributed to TTM Technologies’ rebranding and IPO preparation as a marketing and strategy executive., Supported reuse of Muskegon’s Nims School.

## Career timeline

- **1983** — Earned a BS in materials and logistics management at Michigan State University.
- **1989-1994** — Vice president of sales and marketing at V-Systems.
- **1995-2003** — Held senior roles at Power Circuits and TTM Technologies; worked on marketing, strategy, and rebranding before TTM’s September 2000 IPO.
- **2008** — Founded AvaSure.
- **2017** — AvaSure proposed reuse of Nims School for offices, research, light assembly, and an incubator.
- **2018** — AvaSure prepared to occupy Nims School.
- **2021** — WheelFish Group formed; Reset Ventures acquired the Hackley building for $1.
- **2022** — Adam McMullin succeeded him as AvaSure CEO on March 8; Playford continued as chairman and adviser at the transition.
- **2024** — WheelFish publicly detailed plans for the Hackley hotel conversion.
- **2025** — Muskegon Museum of Art held expansion opening events; Brad and Kathleen are listed as major donors.

## Achievements

- Founded AvaSure in 2008.
- Contributed to TTM Technologies’ rebranding and IPO preparation as a marketing and strategy executive.
- Supported reuse of Muskegon’s Nims School.
- With Kathleen, supported the Muskegon Museum of Art expansion in its $500,000-plus donor category.
- Recognized as a Paul Harris Fellow by Muskegon Rotary in August 2024.

## Latest updates

- **2025-02** — The Muskegon Museum of Art expansion held public opening events; Brad and Kathleen are recognized as major donors.
- **2024-08** — WheelFish’s Hackley hotel plans were publicly detailed; Muskegon Rotary also recognized Playford as a Paul Harris Fellow.

## Links

- LinkedIn: https://www.linkedin.com/in/brad-w-playford-31128012

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Profile page: https://yespress.io/brad-playford
Published by YesPress — https://yespress.io
Last updated: 2026-10-26