# Brad Peters

> Brad Peters is a serial analytics founder who has spent more than two decades trying to put real data science in the hands of people who do not write SQL. He founded Birst, one of the first cloud business intelligence platforms, grew it into a Gartner Magic Quadrant leader, and exited to Infor for $580 million in 2017. He is now founder and CEO of Scoop Analytics, a San Francisco startup building an AI 'data analyst' that connects to operational tools, investigates data on its own, and tells the story back to non-technical business users. He earlier helped build the analytics product line at Siebel Systems that became Oracle's OBIEE family, and started his career in Morgan Stanley's M&A practice.

- **Role:** Founder & CEO at Scoop Analytics
- **Organizations:** Scoop Analytics, Birst, Infor, Oracle, Siebel Systems, Morgan Stanley
- **Nationality:** American
- **Education:** Engineering / computer science studies (National Science Foundation Fellow); research in Bayesian learning and optimization, University of California, Berkeley, MBA, Harvard Business School
- **Known for:** Founded Birst and grew it into a Gartner Magic Quadrant leader in Analytics and Business Intelligence Platforms, Engineered Birst's $580 million acquisition by Infor in 2017, Helped build the analytics product line at Siebel Systems that became Oracle's OBIEE family

## Career timeline

- **1990s** — Began his career as an investment banker in Morgan Stanley's New York M&A practice
- **Early 2000s** — Helped found and led the analytics product line at Siebel Systems, which became the basis for Oracle's OBIEE product family
- **Mid 2000s** — Served as Senior Director of Analytics at Oracle, managing its BI platform and analytical solutions
- **2004-2005** — Co-founded Birst, one of the first cloud-native business intelligence platforms
- **2005-2017** — Led Birst as Chairman, Chief Product Officer and CEO; grew it into a Gartner Magic Quadrant leader
- **2017** — Birst acquired by Infor for $580 million
- **2017-2019** — SVP and GM of Analytics & Business Intelligence at Infor, with full P&L responsibility
- **2021** — Founded Scoop Analytics and became CEO (April 2021)
- **2024** — Raised $3.5M seed round led by Ridge Ventures, with Engineering Capital and Industry Ventures

## Achievements

- Founded Birst and grew it into a Gartner Magic Quadrant leader in Analytics and Business Intelligence Platforms
- Engineered Birst's $580 million acquisition by Infor in 2017
- Helped build the analytics product line at Siebel Systems that became Oracle's OBIEE family
- Raised $3.5M seed funding for Scoop Analytics in 2024
- Scoop named among CRN's coolest big data tools / Big Data 100
- Recognized as a long-standing product visionary in cloud business intelligence
- Former regular contributor on Forbes writing about cloud and business software

## Latest updates

- **2024-06** — Scoop Analytics announced a $3.5M seed round led by Ridge Ventures, with Engineering Capital and Industry Ventures; Yousuf Khan of Ridge joined the board.
- **2024-07** — Scoop Analytics recognized among the coolest big data tools / big data startups.
- **2025** — Scoop positioned its 'Domain Intelligence' and autonomous investigation features as an AI data analyst for operations teams in retail, hospitality, property management and franchise sectors.

## Links

- Website: https://scoopanalytics.com
- LinkedIn: https://www.linkedin.com/in/petersbrad/
- Twitter/X: https://twitter.com/scoop_analytics

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Profile page: https://yespress.io/brad-peters
Published by YesPress — https://yespress.io
Last updated: 2026-06-25