# Brad Manuel

> Brad Manuel is a Los Angeles-based co-founder of Livewire, the gaming media and marketing company he launched with Indy Khabra in March 2021. His career spans commercial work at Adelaide Football Club, esports, gaming talent management, and partnerships connecting brands with gaming audiences.

- **Role:** Co-Founder at Livewire
- **Organizations:** Livewire, Livewire Sports, Misfits Management Group, Adelaide Football Club, UniSA Eagles Gridiron Club, Gridiron South Australia, Australia Day Council of South Australia
- **Education:** Master of Business Administration, University of South Australia, Psychology degree, University of South Australia
- **Known for:** Member of InDaily’s 2022 40 Under 40 cohort., Co-founded Livewire, which raised A$4.7 million in Series A funding in September 2022., Listed in American Football SA’s Hall of Fame under Eagles.

## Career timeline

- **2009-2015** — President of UniSA Eagles Gridiron Club.
- **2017-2020** — Business Development Manager at Adelaide Football Club, including partnerships across football and esports.
- **2020-2021** — Worked in gaming talent management at MMG and established Livewire Sports.
- **2021** — Co-founded Livewire with Indy Khabra in March; initially served as co-CEO.
- **2022** — Livewire raised A$4.7 million in Series A funding led by RealVC.
- **2025** — Announced a planned family move to Los Angeles in March to support Livewire’s expansion.
- **2026** — Featured as co-founder in Livewire’s fifth-anniversary retrospective.

## Achievements

- Member of InDaily’s 2022 40 Under 40 cohort.
- Co-founded Livewire, which raised A$4.7 million in Series A funding in September 2022.
- Listed in American Football SA’s Hall of Fame under Eagles.

## Latest updates

- **2026-03** — Livewire marked five years since its March 2021 launch; its retrospective featured Manuel as co-founder and described a global team of 60.
- **2026-02** — Livewire and the NFL announced a Race to the End Zone live Fortnite tournament for February 4 during Super Bowl LX week.
- **2025-03** — In a March 5 interview, Manuel discussed gaming integrations, campaign measurement, and Livewire’s technology development.

## Links

- Website: https://livewire.group/
- LinkedIn: https://www.linkedin.com/in/bradjmanuel

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Profile page: https://yespress.io/brad-manuel
Published by YesPress — https://yespress.io
Last updated: 2026-10-22