# Brad Kifferstein

> Brad Kifferstein is the Birmingham, Michigan entrepreneur who co-founded and leads VitaPerk, a consumer-products company built around a flavorless coffee additive. His path runs from selling carpet to fellow students at the University of Michigan, through real estate and business development at Crypton, to years of formulation work, patents, fundraising, a CNBC pitch, and a product designed to attach itself to an existing daily ritual.

- **Role:** CEO and Co-Founder at VitaPerk
- **Organizations:** VitaPerk, Crypton, Lynn Medical
- **Education:** University of Michigan
- **Known for:** Co-founded VitaPerk and led the product from a 2010 concept to commercial launch in 2015., Named as an inventor on U.S. patent applications US20130004620A1 and US20180160697A1., Presented VitaPerk on CNBC’s Power Pitch in 2015.

## Career timeline

- **1997-2001** — Studied at the University of Michigan and launched a business selling carpet to incoming students.
- **After 2001** — Worked in real estate and syndicated a multimillion-dollar housing complex, according to his VitaPerk team biography.
- **Before 2010** — Worked in cardiology sales at Lynn Medical and later in business development at Crypton, where he developed and launched new products.
- **2010** — Co-founded VitaPerk with Jeb Belchinsky and began product development.
- **2013** — Named as an inventor on a published U.S. patent application for a nutritional additive composition.
- **2014** — Signed VitaPerk’s SEC Form D as chief executive officer; the filing reported $100,000 sold in a debt offering.
- **2015** — Launched VitaPerk commercially and presented it on CNBC’s Power Pitch.
- **2017** — VitaPerk completed a StartEngine equity crowdfunding campaign with approximately $12,583 reported by KingsCrowd.
- **2018** — Named as an inventor on a second published U.S. patent application for a nutritional additive composition.
- **2026** — Continues to be listed publicly as VitaPerk’s CEO and co-founder while the company operates its online storefront.

## Achievements

- Co-founded VitaPerk and led the product from a 2010 concept to commercial launch in 2015.
- Named as an inventor on U.S. patent applications US20130004620A1 and US20180160697A1.
- Presented VitaPerk on CNBC’s Power Pitch in 2015.
- Syndicated a multimillion-dollar housing complex before founding VitaPerk, according to his company biography.
- Built VitaPerk distribution across direct-to-consumer sales, specialty retail and a workplace program.

## Latest updates

- **2026-08** — VitaPerk’s online storefront remained active, listing its flavorless coffee booster and publishing new company blog posts.
- **2026-07** — VitaPerk published multiple new entries in its Perk Alerts blog.
- **2026-05** — VitaPerk’s About page publicly identified Brad as the voice behind the company’s origin story and displayed a founder photo.

## Links

- Website: https://www.vitaperk.com
- LinkedIn: https://www.linkedin.com/in/brad-kifferstein-260b6855
- Twitter/X: https://twitter.com/vitaperk
- YouTube: https://www.youtube.com/channel/UC2eJ4g8mwWZV3mqlnlANtpw
- Instagram: https://www.instagram.com/vitaperk
- Facebook: https://www.facebook.com/vitaperk
- TikTok: https://www.tiktok.com/@vitaperk

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Profile page: https://yespress.io/brad-kifferstein
Published by YesPress — https://yespress.io
Last updated: 2026-08-26