# Brad Crawford

> Brad Crawford is the Fort Wayne-based CEO of Rival Holdings, overseeing building-sector businesses and acquisitions. After leading Ambassador Supply from 2014, he became CEO of Rival at its 2023 launch. His work combines established construction businesses with technology investments, including Rival’s investment in and deployment of AUAR robotic micro-factories.

- **Role:** Chief Executive Officer at Rival Holdings
- **Organizations:** Rival Holdings, Ambassador Supply, White River Sports, American LandMaster
- **From:** Indianapolis, United States
- **Education:** Bachelor of Science in Business Administration, Indiana Wesleyan University
- **Known for:** Expanded Ambassador Supply from a single business unit into an investment and management company., Led Rival at its August 2023 launch, when the group reported 16 companies in 10 states and more than 800 employees., Oversaw Rival’s investment-and-customer partnership with AUAR and its U.S. micro-factory deployment.

## Career timeline

- **2011-2014** — Director of Youth Basketball at White River Sports in Noblesville.
- **2014** — Began leading Ambassador Supply as CEO.
- **2016-2020** — Served on American LandMaster’s board of directors.
- **2023** — Became CEO of Rival Holdings, which launched August 1 bringing Ambassador Supply and VIA Developments together.
- **2024** — Rival invested in AUAR and deployed its first U.S. robotic micro-factories.
- **2026** — Continued leading Rival and Rival Lab’s construction automation work.

## Achievements

- Expanded Ambassador Supply from a single business unit into an investment and management company.
- Led Rival at its August 2023 launch, when the group reported 16 companies in 10 states and more than 800 employees.
- Oversaw Rival’s investment-and-customer partnership with AUAR and its U.S. micro-factory deployment.

## Latest updates

- **2026-07** — Rival added Brice Urschel in finance and treasury and Adam Hughes in learning and organizational development.
- **2026-06** — Rival shared coverage of a Fort Wayne home being built using AUAR micro-factory technology; completion was anticipated in the fall.
- **2026-04** — Rival appointed Eric Johnson as Rival Lab production manager. Crawford was also listed as a speaker at BuiltWorlds’ CEO Annual Meeting.
- **2026-01** — Rival unified portfolio branding as Rival Residential, Rival Commercial and Rival Rural.

## Links

- Website: https://rival.re/people/brad-crawford/
- LinkedIn: https://www.linkedin.com/in/bradleyjcrawford

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Profile page: https://yespress.io/brad-crawford
Published by YesPress — https://yespress.io
Last updated: 2026-10-09