# Bracken Darrell

> Bracken P. Darrell is the Denver-based president and CEO of VF Corporation, appointed in July 2023 after a decade leading Logitech. His career spans consumer brands, appliances and technology, with a recurring emphasis on design, product experience and renewing established businesses. He received the 2022 Edison Achievement Award and holds degrees from Hendrix College and Harvard Business School.

- **Role:** President and Chief Executive Officer at VF Corporation
- **Organizations:** VF Corporation, Logitech, Sonos, Whirlpool Corporation, Braun, Procter & Gamble, General Electric, Gillette, PepsiCo, Arthur Andersen, Hendrix College
- **From:** Owensboro, United States
- **Nationality:** American
- **Education:** B.A. in English, Hendrix College, MBA, Harvard Business School, Honorary Doctor of Humane Letters, Hendrix College
- **Known for:** Received the 2022 Edison Achievement Award., Led Logitech during its expansion into more than 20 new product categories, with revenue more than doubling and market capitalization increasing tenfold, according to VF’s executive biography., Helped lead the turnaround of Old Spice earlier in his career.

## Career timeline

- **1985** — Graduated from Hendrix College with a degree in English; began his career in public accounting.
- **1987-1989** — Worked at PepsiCo.
- **1991-1997** — Held roles at Procter & Gamble, including work on Old Spice.
- **1997-2002** — Held executive and managerial roles at General Electric.
- **2002-2008** — Worked in the Gillette/P&G organization, ultimately as president of Braun.
- **2008** — Joined Whirlpool as senior vice president of operations, EMEA.
- **2009** — Became president of Whirlpool EMEA and executive vice president of Whirlpool Corporation.
- **2012** — Joined Logitech as president in April.
- **2013** — Became CEO of Logitech in January.
- **2022** — Received the Edison Achievement Award.
- **2023** — Became president and CEO of VF Corporation on July 17.
- **2024** — Became a Sonos director in February.

## Achievements

- Received the 2022 Edison Achievement Award.
- Led Logitech during its expansion into more than 20 new product categories, with revenue more than doubling and market capitalization increasing tenfold, according to VF’s executive biography.
- Helped lead the turnaround of Old Spice earlier in his career.
- Received an honorary Doctor of Humane Letters from Hendrix College in 2023.

## Latest updates

- **2026-10** — VF announced its next quarterly earnings call for October 28, 2026; these results were still forthcoming as of October 21.
- **2026-07** — VF reported fiscal Q1 2027 revenue of about $1.67 billion. Reported revenue fell 5%; excluding Dickies, revenue grew 1% reported and was flat in constant currency. Vans declined 9% in constant currency. VF raised its FY2027 constant-currency revenue growth outlook to 2% or better, excluding Dickies in the prior year and including a 53rd week in FY2027.
- **2026-05** — VF reported 1% growth in reported full-year fiscal 2026 revenue and a 6.0% reported operating margin; its fiscal year ended March 28, 2026.

## Links

- Website: https://www.vfc.com/our-company/global-leadership-team/detail/114434
- LinkedIn: https://www.linkedin.com/in/bracken-darrell-81ba255
- Twitter/X: https://twitter.com/brackendarrell

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Profile page: https://yespress.io/bracken-darrell
Published by YesPress — https://yespress.io
Last updated: 2026-10-21