# Bowtie Life Insurance Company

> Bowtie is a Hong Kong licensed life and health insurer selling pure-protection products directly online. Its agent-free, commission-free model combines digital applications and claims with human support, employer medical benefits and healthcare-provider partnerships.

- **Founded:** 2017
- **Headquarters:** Hong Kong, Hong Kong
- **Founders:** Michael Chan (Co-founder, CEO and director), Fred Ngan (Co-founder and director; partnerships, distribution and external affairs)
- **Products:** VHIS Standard and Flexi, Bowtie Pink, Term Life, Term Critical Illness - Early Stage & Multiple Cover, Children’s Growth Term Critical Illness Insurance
- **Notable:** Hong Kong’s first authorized virtual insurer in December 2018., Company-reported first place in direct-channel new individual non-single-premium policies in Q4 2024 and ninth across all channels on the same measure., Ranked first in Hong Kong and 65th in the Financial Times / Statista High-Growth Companies Asia-Pacific 2025 list, as reported by Bowtie.

## Products & services

- **VHIS Standard and Flexi** — Certified hospital insurance with differing benefit schedules; launched in 2019.
- **Bowtie Pink** — VHIS with ward, semi-private and private-room options and HK$0, HK$20,000, HK$50,000 or HK$80,000 deductibles.
- **Term Life** — Pure life protection; added 5-, 10- and 20-year level-premium terms in July 2026.
- **Term Critical Illness - Early Stage & Multiple Cover** — Lump-sum protection for qualifying early-stage and repeat critical illnesses, subject to terms.
- **Children’s Growth Term Critical Illness Insurance** — Term critical illness protection designed around children and pregnancy-related coverage gaps.
- **Touch Wood** — Accident insurance for eligible injury-related costs.
- **Cancer Fighter** — Medical insurance focused on eligible cancer treatment costs.
- **Group Medical / Flexi Care** — Employer medical benefits; Flexi Care introduced eight inpatient/outpatient combinations in June 2026.
- **Bowtie StillCover** — Supplementary medical protection for public-hospital self-financed items and designated private services, aimed at eligible people with stable chronic conditions.
- **BowtieGo** — Health and wellness membership providing access to outpatient services; not an insurance product.

## Achievements

- Hong Kong’s first authorized virtual insurer in December 2018.
- Company-reported first place in direct-channel new individual non-single-premium policies in Q4 2024 and ninth across all channels on the same measure.
- Ranked first in Hong Kong and 65th in the Financial Times / Statista High-Growth Companies Asia-Pacific 2025 list, as reported by Bowtie.
- Company-reported more than 150,000 customers and over US$100 million ARR at July 2026.

## Latest updates

- **2026-09** — Introduced the Meet-or-Better-Off claims-definition mechanism for applicable term critical illness policies, comparing original and HKFI standardized definitions subject to policy conditions.
- **2026-08** — Published transparency update reporting FY2025 insurance revenue of HK$511.8 million and July 2026 KPIs including over 150,000 customers and over US$100 million ARR.
- **2026-07** — Added 5-, 10- and 20-year term-life coverage periods with level premiums during the coverage period.
- **2026-06** — Launched the employer Flexi Care Series with eight inpatient/outpatient combinations.
- **2026-04** — Launched StillCover for eligible customers with stable chronic conditions and supplementary public-hospital needs.

## Links

- Website: https://www.bowtie.com.hk/
- LinkedIn: https://www.linkedin.com/company/bowtiehongkong/
- Twitter/X: https://twitter.com/bowtiehongkong
- GitHub: https://github.com/bowtie-ins
- YouTube: https://www.youtube.com/c/bowtiehongkong/
- Instagram: https://www.instagram.com/bowtiehongkong/
- Facebook: https://www.facebook.com/bowtiehongkong/

---

Profile page: https://yespress.io/bowtie-life-insurance-company
Published by YesPress — https://yespress.io
Last updated: 2026-10-11