# Bosuk Han

> Bosuk Han is the founder and CEO of EPIKAR, an automotive software company that turns dealership work - from test-drive booking and vehicle assignment to workshop tracking and AI-assisted sales - into connected digital systems. A mechanical engineer and former BMW Korea manager, Han has built from the operational details he once measured, deploying EPIKAR software across BMW Korea's dealer network before moving the company's center of gravity toward the United States.

- **Role:** Founder & CEO at EPIKAR
- **Organizations:** EPIKAR Inc., BMW Group Korea, University of Michigan, Hanyang University, BMW Korea Future Fund
- **Nationality:** South Korean
- **Education:** M.S., Mechanical Engineering, University of Michigan, Ann Arbor, B.S., Mechanical Engineering, Hanyang University
- **Known for:** Built EPIKAR's automotive retail software business from its 2016 founding into deployments spanning BMW Korea showrooms and after-sales centers., Led the rollout of a mobile test-drive management platform across more than 70 BMW showrooms in Korea., Led deployment of an Intelligent Workshop System across BMW Korea's national after-sales network.

## Career timeline

- **2010-2012** — Worked as a research assistant at the University of Michigan, with research in optimization design and fluid mechanics.
- **2012** — Co-authored the ASME conference paper 'Injection Pump Analysis.'
- **2012-2014** — Worked at BMW Group Korea in retail and stock management, including dealer-support systems, sales reporting and profitability analysis.
- **2016** — Founded EPIKAR in Seoul.
- **2018** — EPIKAR launched the premium vehicle subscription service All the time MINI and signed an MOU with BMW Korea.
- **2019** — Co-authored a peer-reviewed conference paper proposing a blockchain-based platform for security-assured vehicle-data collection.
- **2019** — EPIKAR launched BMW Korea's Intelligent Workshop System and Digital Learning Platform; All the time MINI received a BMW global sales success award.
- **2022** — EPIKAR deployed its workshop and test-drive management platforms across BMW Korea branches and raised a Series A round.
- **2023** — EPIKAR expanded its IWS deployment across BMW Korea service centers, upgraded test-drive software across more than 70 showrooms and accelerated U.S. and Southeast Asia expansion.
- **2025** — EPIKAR completed a U.S. corporate restructuring and announced a commercial contract with Auto Gallery Automotive Group in the American Southeast.
- **2026** — Participated as an EPIKAR founder in AutoTech Investments' NADA gathering in Las Vegas.

## Achievements

- Built EPIKAR's automotive retail software business from its 2016 founding into deployments spanning BMW Korea showrooms and after-sales centers.
- Led the rollout of a mobile test-drive management platform across more than 70 BMW showrooms in Korea.
- Led deployment of an Intelligent Workshop System across BMW Korea's national after-sales network.
- Co-authored 'Security Assured Vehicle Data Collection Platform by Blockchain: Service Provider's Perspective' at ICACT 2019.
- Co-authored the 2012 ASME conference paper 'Injection Pump Analysis.'
- Secured a 2025 U.S. commercial agreement with Auto Gallery Automotive Group for EPIKAR's AI-based dealership operating solutions.

## Latest updates

- **2026-02** — Bosuk Han participated as an EPIKAR founder at AutoTech Investments' NADA event in Las Vegas.
- **2025-12** — EPIKAR announced a commercial contract with Auto Gallery Automotive Group for AI-assisted dealership operations in the U.S. Southeast.
- **2025-08** — Han delivered welcoming remarks at AtoA Table Seoul and shared EPIKAR's vision as a global mobility platform.
- **2025-04** — EPIKAR HQ Inc. was filed in California as part of the company's U.S. corporate structure.

## Links

- Website: https://epikar.com
- LinkedIn: https://www.linkedin.com/in/bosuk-han-771ba614

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Profile page: https://yespress.io/bosuk-han
Published by YesPress — https://yespress.io
Last updated: 2026-08-18