# Borshoff

> Borshoff is an independent, women-owned advertising and public relations agency in Indianapolis that makes complicated or easily ignored subjects - utility alerts, information security, university enrollment, institutional trust - clear enough to move people. Founded in 1984 as a crisis and public relations practice, it now combines research, brand strategy, creative, paid media, digital work, video, employee communications and crisis counsel for regional and national organizations.

- **Founded:** 1984
- **Headquarters:** Indianapolis, United States
- **Founders:** Myra Borshoff (Founder and public relations counselor), Tom Ketchum (Founding partner of Borshoff Ketchum)
- **Products:** Advertising, Media planning and buying, Brand strategy and design, Digital and web, Public relations and crisis management
- **Notable:** Named the Indiana Chamber of Commerce's 2026 TikTok Small Business of the Year., Nationally certified Women's Business Enterprise, with women in ownership since the firm's founding era., The Indianapolis Zoo's Amazing All Around commercial campaign won a Central Great Lakes Emmy in 2026; Borshoff also reported Emmy recognition for CICF branded content and an individual editing award.

## Products & services

- **Advertising** — Research-led campaign strategy, creative development and execution across paid channels.
- **Media planning and buying** — Audience planning, traditional and digital media buying, optimization and analytics.
- **Brand strategy and design** — Purpose, positioning, visual identity and brand systems grounded in research.
- **Digital and web** — Web experiences, digital strategy, content and online advertising.
- **Public relations and crisis management** — Media relations, issues preparation, crisis plans, executive counsel and reputation work.
- **Employee engagement and corporate communications** — Internal campaigns, leadership communication, organizational change and training.
- **Video production** — Story development, production, editing and motion design for campaigns and internal audiences.

## Achievements

- Named the Indiana Chamber of Commerce's 2026 TikTok Small Business of the Year.
- Nationally certified Women's Business Enterprise, with women in ownership since the firm's founding era.
- The Indianapolis Zoo's Amazing All Around commercial campaign won a Central Great Lakes Emmy in 2026; Borshoff also reported Emmy recognition for CICF branded content and an individual editing award.
- Built advertising and creative services from a small design function to parity with the firm's public relations business by 2006.
- Helped the Indianapolis Motor Speedway Museum's capital campaign earn more than 272 million trade and national impressions.
- Created an information-security character campaign that reached more than 40,000 employees at a Fortune 500 company.

## Latest updates

- **2026-08** — Borshoff featured new Indianapolis Zoo work focused on turning a zoo visit into a can't-miss summer experience.
- **2026-06** — Katherine Coble discussed the transition from partner to CEO and a people-first leadership approach on the Gut + Science podcast.
- **2026-04** — The agency published a practical warning about boards overriding vetted, research-backed communications strategy.
- **2026-02** — The Indiana Chamber named Borshoff its 2026 TikTok Small Business of the Year for leadership, business success and community involvement.
- **2026-01** — Katherine Coble became CEO and partner, succeeding Karen Alter as Alter moved toward retirement.

## Links

- Website: https://borshoff.biz/
- LinkedIn: https://www.linkedin.com/company/borshoff
- Twitter/X: https://twitter.com/borshoff
- YouTube: https://www.youtube.com/@borshoff
- Instagram: https://www.instagram.com/borshoffotos/
- Facebook: https://www.facebook.com/borshofftalks/

---

Profile page: https://yespress.io/borshoff
Published by YesPress — https://yespress.io
Last updated: 2026-09-24