# Booyah Advertising

> Booyah Advertising is an independent Denver digital marketing agency combining paid search, paid social, programmatic and retail media with organic search, creative production and analytics. It serves consumer brands and other businesses, with published work for Ria Money Transfer, Howler Brothers, Back To Nature, Charlie’s Soap and Dermalogica. Its website reports more than 120 digital experts and over $140 million under management.

- **Founded:** 2001
- **Headquarters:** Denver, United States
- **Founders:** Michael Shehan (Co-founder, Booyah Networks predecessor), Steve Swoboda (Co-founder, Booyah Networks predecessor)
- **Products:** Paid search and paid social, Programmatic, video and audio media, Retail media, Organic media, Creative and asset production
- **Notable:** Company website reports more than $140 million under management and 120+ digital experts., Ria case study reports 23% lower U.S. CPA over five months., Bona test reports 33% greater unique reach at equal spend.

## Products & services

- **Paid search and paid social** — Plans and manages campaigns across search and social advertising platforms, with bidding, audience and creative optimization.
- **Programmatic, video and audio media** — Media planning and buying across display, video, connected TV, native advertising and digital audio.
- **Retail media** — Amazon advertising, marketplace SEO, reporting and retail media management across platforms including Walmart, Kroger and Instacart.
- **Organic media** — SEO, content marketing, organic social and generative/answer engine optimization.
- **Creative and asset production** — Digital advertising design and video editing connected to campaign needs.
- **Media strategy and analytics** — Competitive analysis, measurement, attribution and campaign planning.

## Achievements

- Company website reports more than $140 million under management and 120+ digital experts.
- Ria case study reports 23% lower U.S. CPA over five months.
- Bona test reports 33% greater unique reach at equal spend.
- Published Google-partner case studies cover Stio and Dice.com.

## Latest updates

- **2026-09** — September 15 blog post reports a one-month Bona A/B test: 33% more unique reach and 19% lower cost per unique reach including the Scibids fee.
- **2026-08** — August 7 measurement article distinguishes attribution from incrementality.
- **2025-10** — Published Ria case study on adapting Meta campaigns to financial-services targeting restrictions.

## Links

- Website: https://www.booyah.com/
- LinkedIn: https://www.linkedin.com/company/booyah-advertising/
- Twitter/X: https://twitter.com/booyahagency
- Instagram: https://www.instagram.com/booyah_advertising/
- Facebook: https://www.facebook.com/Booyah

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Profile page: https://yespress.io/booyah-advertising
Published by YesPress — https://yespress.io
Last updated: 2026-10-15