# Clari vs. BoostUp

> A market story about how BoostUp (now rebranded Terret) is taking mid-market deals from category leader Clari - not by shipping more features, but by being cheaper and faster to implement. Clari sells a modular enterprise suite at $100-$400+ per user per month with long rollouts; BoostUp lands growth-stage teams at a lower price and a four-to-six-week go-live. The piece examines why 'good enough, cheaper, sooner' beats 'best' in a crowded category, especially after Clari's December 2025 Salesloft merger and February 2026 layoffs.

## Achievements

- Clari helped define the 'revenue operations' and revenue-intelligence software categories.
- Clari reached an estimated $450M ARR and a $2.6B valuation, backed by Sequoia, Blackstone and Silver Lake.
- BoostUp raised roughly $50M and built a mid-market wedge against far larger incumbents.
- BoostUp is repeatedly named a competitive alternative in Clari-comparison research for 2026.

## Latest updates

- **2025-12** — Clari and Salesloft merge; Steve Cox named CEO of the combined entity.
- **2026-02** — Clari eliminates 76 roles in a post-merger restructuring.
- **2026** — BoostUp completes rebrand to Terret and repositions its product line.

## Links

- Website: https://www.clari.com
- LinkedIn: https://www.linkedin.com/company/clari-inc/
- Twitter/X: https://twitter.com/clari

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Profile page: https://yespress.io/boostup-beating-clari-cheaper-not-better
Published by YesPress — https://yespress.io
Last updated: 2026-08-16