# boost.ai

> boost.ai is a Norwegian enterprise software company that builds a conversational AI platform for organizations that cannot afford to get AI wrong. Founded in Sandnes in 2016 by three developers automating chat for a local bank, it now runs more than 600 live AI agents across roughly 450 organizations, handling over 150 million conversations a year in chat and voice. Its pitch is control rather than novelty: a hybrid architecture that pairs deterministic intent models with generative and agentic capabilities, wrapped in guardrails, audit trails, data residency options and certifications (ISO 27001, ISO 27701, SOC 2 Type II) that banks, insurers, telcos and public agencies actually get asked about in procurement. Customers include DNB, Nordea, Telenor, Tryg, The AA and Michigan State University Federal Credit Union. The company is majority-backed by Nordic Capital, is led by CEO Jerry Haywood, and was named a Leader in the Gartner Magic Quadrant for Conversational AI Platforms three years running.

- **Founded:** 2016
- **Headquarters:** Sandnes, Norway
- **Founders:** Lars Ropeid Selsås (Co-founder; CEO 2016-2022, now Founder), Henry Vaage Iversen (Co-founder & Chief Commercial Officer), Hadle Ropeid Selsås (Co-founder)
- **Team size:** Global headcount not publicly disclosed; the Norwegian entity BOOST AI AS registered 95 employees in mid-2026. Offices in Sandnes, Oslo, Stockholm, Copenhagen, Helsinki, London and Boston.
- **Products:** Conversational AI Platform, Chat, Voice, Agentic AI, Industry modules
- **Notable:** Named a Leader in the Gartner Magic Quadrant for Conversational AI Platforms three consecutive years (2023, 2024, 2025), 600+ live AI agents deployed across roughly 450 organizations, 150+ million automated conversations handled per year

## Products & services

- **Conversational AI Platform** — No-code enterprise platform for building, deploying and governing AI agents, built on a hybrid architecture that combines deterministic intent models with generative and agentic capabilities.
- **Chat** — AI agents for web chat, messaging apps and in-app support, with human handover to live agents.
- **Voice** — Native voice automation for contact centers - upgraded in September 2025 and extended with Adaptive Voice in March 2026 for dynamic, agentic phone experiences.
- **Agentic AI** — Agents that plan, decide, take actions and collaborate across channels and back-end systems to complete end-to-end tasks rather than just answer questions.
- **Industry modules** — Pre-built packs of use cases, knowledge sources and compliance guardrails for financial services, insurance, telecom, hospitality and the public sector.
- **Integration library** — Pre-built connectors that let agents execute transactions, update records and run workflows in core systems; 90+ technology and channel partners including Genesys, Salesforce and Vonage.
- **Persona-based testing & Voice Testing Studio** — Simulated user personas and automated test calls that probe agents for failures and validate guardrails before and after go-live.
- **Get Started Wizard** — Guided onboarding released in August 2025 to shorten enterprise time-to-first-agent.
- **AI-powered analytics** — KPI tracking and automated conversation review for continuous optimization of live agents.

## Achievements

- Named a Leader in the Gartner Magic Quadrant for Conversational AI Platforms three consecutive years (2023, 2024, 2025)
- 600+ live AI agents deployed across roughly 450 organizations
- 150+ million automated conversations handled per year
- 4,500+ certified AI trainers working inside customer organizations
- SOC 2 Type II certification achieved April 2026 with zero exceptions, covering an assessment period of September to December 2025
- ISO 27001 and ISO 27701 certified, with ISAE 3402 assurance, GDPR and OWASP alignment
- Nordea's 'Nova' resolves 90%+ of in-scope questions across four markets, 2,300+ topics and roughly 50,000 conversations a month
- DNB's 'Aino' automates 50-60% of the bank's chat traffic
- The AA deployed an insurance AI agent in 30 days with >90% accuracy and >45% containment
- Aspire General Insurance automates 53% of voice interactions across ~37,000 monthly calls
- TourRadar saves 780+ hours of agent time per month
- First investment made by the Nordic Capital Evolution fund (2021)

## Latest updates

- **2026-04** — Achieved SOC 2 Type II certification with zero exceptions, covering the September-December 2025 assessment period.
- **2026-03** — Announced Adaptive Voice, enabling dynamic agentic experiences over the phone.
- **2026-03** — Partnered with managed services provider Natilik to deliver and operate secure, scalable AI customer experiences.
- **2026-01** — Partnered with Eckoh to bring secure AI-handled payments into conversational flows.
- **2025-09** — Unveiled an upgraded voice offering aimed at setting the standard for enterprise voice AI.
- **2025-09** — Went live powering next-generation support for Staysure's travel insurance customers.
- **2025-08** — Launched the Get Started Wizard to fast-track enterprise AI agent setup.
- **2025-08** — The AA deployed a boost.ai AI agent in 30 days for millions of members.
- **2025-08** — Named a Leader in the 2025 Gartner Magic Quadrant for Conversational AI Platforms - a third consecutive year of recognition.
- **2025-01** — Listed on the Genesys AppFoundry marketplace.

## Links

- Website: https://boost.ai
- LinkedIn: https://www.linkedin.com/company/boost-ai/
- GitHub: https://github.com/BoostAI
- YouTube: https://www.youtube.com/@boostai

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Profile page: https://yespress.io/boost-ai
Published by YesPress — https://yespress.io
Last updated: 2026-08-05