# Boomtown Innovation

> Boomtown Innovation is a Boulder-based strategic management firm that designs and runs custom innovation programs for corporations and institutions. It combines research, strategy, startup sourcing, program operations, ecosystem development, and investment management, giving clients a working bridge to emerging technology rather than a stack of recommendations. Its best-known current platform is Comcast NBCUniversal SportsTech, while past and present work spans connectivity, healthcare, small-business development, education, sustainability, and sports and entertainment.

- **Founded:** 2013
- **Headquarters:** Boulder, United States
- **Founders:** Toby Krout (CEO and Co-Founder), Erin Stadler (COO and Co-Founder), Jason Searfoss (CFO, CIO and Co-Founder), Jack Donenfeld (General Counsel and Co-Founder), Jose Vieitez (Portfolio Director and Co-Founder)
- **Team size:** Approximately 42 employees; LinkedIn lists 11-50 employees.
- **Products:** Innovation Strategy, Innovation Operations, Ecosystem Development, Comcast NBCUniversal SportsTech, Investment and Portfolio Management
- **Notable:** Successfully executed more than 25 innovation programs since 2013, according to a 2024 company description., Co-invested in nearly 250 startups with an aggregate portfolio value reported at more than $1.9 billion in 2024., Manages multiple funds with more than 200 investments across sectors including health, education and sustainability.

## Products & services

- **Innovation Strategy** — Research, stakeholder alignment, opportunity mapping, innovation thesis development, measurement design and a tailored program blueprint.
- **Innovation Operations** — Fully managed teams covering startup sourcing, due diligence, program design, education, governance, marketing, investment management and portfolio support.
- **Ecosystem Development** — Entrepreneurship programs, tailored curricula, mentor networks, coaching and resources for agencies, institutions, communities and underserved business ecosystems.
- **Comcast NBCUniversal SportsTech** — A global R&D and startup program powered by Boomtown that connects emerging companies with major sports, media and entertainment operators for pilots and commercial work.
- **Investment and Portfolio Management** — Fund design, co-investment, portfolio management and support aligned with client innovation programs.

## Achievements

- Successfully executed more than 25 innovation programs since 2013, according to a 2024 company description.
- Co-invested in nearly 250 startups with an aggregate portfolio value reported at more than $1.9 billion in 2024.
- Manages multiple funds with more than 200 investments across sectors including health, education and sustainability.
- Reports sourcing innovation from more than 70 countries across six continents.
- Reports a client Net Promoter Score of 92.
- The first Comcast SportsTech class secured 16 pilots or partnerships in 2021.
- Comcast SportsTech alumni had produced more than 162 pilots, partnerships and commercial deals with consortium partners by February 2025.
- The 2025 Comcast SportsTech class selected 10 companies from more than 1,600 applicants.

## Latest updates

- **2025-02** — Comcast NBCUniversal SportsTech selected 10 enterprise-ready companies from more than 1,600 applicants for a six-month fifth cohort powered by Boomtown Innovation.
- **2024-08** — The fourth Comcast SportsTech class secured 15 business deals with consortium partners; the accompanying company profile said Boomtown had run more than 25 programs and co-invested in nearly 250 startups.
- **2024-07** — The University of Notre Dame joined the Comcast SportsTech consortium as its first collegiate partner for the 2025 class.
- **2024-07** — Boomtown published updated website terms identifying the operator as Arc Boulder Management, LLC d/b/a Boomtown.

## Links

- Website: https://btinnovation.com
- LinkedIn: https://www.linkedin.com/company/boomtowninnovation

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Profile page: https://yespress.io/boomtown-innovation
Published by YesPress — https://yespress.io
Last updated: 2026-08-15