# Booker

> Booker is cloud-based salon and spa management software combining appointments, staff and room scheduling, payments, inventory, client records, and marketing. Its SpaBooker product roots date to 2007; the business spun out in 2010 and was acquired by Mindbody for approximately $150 million in 2018. It now sits within the Playlist group.

- **Founded:** 2007
- **Headquarters:** Missoula, United States
- **Founders:** Peter Ellis (SpaBooker co-founder at SpaFinder), Daniel Lizio-Katzen (SpaBooker co-founder; former COO), Josh McCarter (Standalone Booker/GramercyOne co-founder and CEO, 2010-2018)
- **Products:** Booker, Frederick, Messenger[ai], Enterprise plans
- **Notable:** Acquired by Mindbody for approximately $150 million in April 2018., Processed more than $1.4 billion in payment volume in 2017., Won the 2013 Take the H.E.L.M. competition in the Expanding in Lower Manhattan category.

## Products & services

- **Booker** — Cloud-based business management for salons, spas, barbershops, massage studios, and beauty businesses.
- **Frederick** — Marketing automation platform acquired in 2016; used customer and utilization data to target available appointments.
- **Messenger[ai]** — Optional AI chatbot for client questions, missed-call responses, and bookings; availability depends on plan and region.
- **Enterprise plans** — Custom plans for multi-location and franchise businesses.

## Achievements

- Acquired by Mindbody for approximately $150 million in April 2018.
- Processed more than $1.4 billion in payment volume in 2017.
- Won the 2013 Take the H.E.L.M. competition in the Expanding in Lower Manhattan category.

## Latest updates

- **2026-09** — Added up to 10 Mindbody-listing photos from Booker; V2 received automatic promo-redemption tracking and Stripe S700/S710 reader purchasing in the US and Canada.
- **2026-08** — V2 introduced limits on how often individual clients redeem specials.
- **2026-07** — V2 introduced individual-order tax overrides with permissions and audit trails, plus franchise membership controls.
- **2025-06** — Playlist introduced as parent brand for Mindbody, Booker, and ClassPass.

## Links

- Website: https://www.booker.com/
- LinkedIn: https://www.linkedin.com/company/booker-software/
- Twitter/X: https://twitter.com/getbooker
- Instagram: https://www.instagram.com/getbooker/
- Facebook: https://www.facebook.com/getbooker/

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Profile page: https://yespress.io/booker
Published by YesPress — https://yespress.io
Last updated: 2026-10-04