# Bonfire

> Bonfire is a Richmond-based custom-merchandise platform for nonprofits, creators, communities, and businesses. Its core service lets sellers design products and run campaigns or stores without buying inventory upfront, while Bonfire handles payments, printing, shipping, and customer service. A separate paid product, Bonfire Pro, adds branded storefronts, custom domains, and in-person selling.

- **Founded:** 2012
- **Headquarters:** Richmond, United States
- **Founders:** Brian Marks (Co-founder, Chairman & CEO), Kevin Penney (Co-founder & CMO)
- **Products:** Campaigns, Online stores, Nonprofit fundraising, Custom orders, Bonfire Studio
- **Notable:** Reported 20,259 new sellers in 2021., Reported 13,059 active verified nonprofits and 4,964 creators in 2021., Reached its tenth anniversary in January 2022.

## Products & services

- **Campaigns** — Hosted merchandise sales with seller-set prices, batch production or print-on-demand, and optional fundraising features.
- **Online stores** — Free Bonfire-hosted stores grouping a seller’s merchandise campaigns.
- **Nonprofit fundraising** — Verified nonprofit profiles, Giving campaigns, supporter reporting, chapter tools, and peer-to-peer integrations. Eligibility varies.
- **Custom orders** — Direct purchases of custom products with no minimums and bulk discounts; core at-cost orders are domestic-only.
- **Bonfire Studio** — Paid custom artwork services with a brief, concepts, revisions, and print-ready designs.
- **Bonfire Pro** — Separate US-only paid commerce platform offering custom domains, customizable storefronts, own-inventory sales, Stripe payouts, and point-of-sale selling.
- **YouTube Merch Shelf integration** — Qualified creators can display merchandise below videos and livestreams.

## Achievements

- Reported 20,259 new sellers in 2021.
- Reported 13,059 active verified nonprofits and 4,964 creators in 2021.
- Reached its tenth anniversary in January 2022.
- Meridian Library Foundation reported more than $60,000 raised in shirt sales and donations after a supporter’s TikTok drove interest in late 2022.

## Latest updates

- **2026-10** — Observed: Bonfire Pro is marketed alongside the free platform; help documentation lists Essentials at $9.99/month or $99/year and Super at $299/year. This is a research snapshot, not a verified launch date.
- **2026-03** — Integration documentation dated March 5 lists GoFundMe, Linktree, YouTube Merch Shelf, GoFundMe Pro, TeamRaiser, Neon Fundraise, and DonorDrive.
- **2026-02** — Beneficiary documentation dated February 26 describes Partial Giving campaigns, allowing sellers to direct 1-99% of profits to an eligible nonprofit.

## Links

- Website: https://www.bonfire.com/
- LinkedIn: https://www.linkedin.com/company/bonfire-funds-inc/
- Twitter/X: https://twitter.com/bonfire
- YouTube: https://www.youtube.com/channel/UCVqqvuq4kFkaGI9ZiO_ltoA
- Instagram: https://www.instagram.com/bonfire/
- Facebook: https://www.facebook.com/bonfire
- TikTok: https://www.tiktok.com/@wearbonfire

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Profile page: https://yespress.io/bonfire
Published by YesPress — https://yespress.io
Last updated: 2026-10-15