# Bonat

> Bonat is a Riyadh-based customer engagement and loyalty platform that helps retailers, restaurants, cafes, franchises and service businesses turn one-time visitors into repeat customers. It sits on top of a merchant's point-of-sale system and packages loyalty programs, digital wallets, customer feedback, segmentation, referrals and AI-driven marketing automation into a single dashboard. Founded in 2019 by Saud Binsaeed, the company works with thousands of merchants across Saudi Arabia and reaches more than six million end users. In November 2025 it raised a $6 million Series A led by Tali Ventures, the corporate venture arm of stc group.

- **Founded:** 2019
- **Headquarters:** Riyadh, Saudi Arabia
- **Founders:** Saud Binsaeed (Founder & CEO)
- **Team size:** ~60 employees
- **Products:** Loyalty & Rewards System, Customer Engagement & Marketing Automation, Feedback, Reviews & Ratings, Digital Wallets, Gift Cards & Subscriptions, Business Intelligence Dashboard
- **Notable:** Grew to serve thousands of merchants and reach 6M+ end users from a 2019 start, Captured 900K+ customer reviews and processed 20M+ customer visits on the platform, Raised a $6M Series A in November 2025 led by stc's Tali Ventures

## Products & services

- **Loyalty & Rewards System** — Customizable, industry-specific loyalty programs - points, tiers, stamps and rewards - that plug into a merchant's point-of-sale.
- **Customer Engagement & Marketing Automation** — Segmentation, retargeting, referral marketing and multi-channel campaigns over SMS and email, triggered by customer behavior.
- **Feedback, Reviews & Ratings** — Collects customer feedback and ratings at the point of purchase so merchants can act on satisfaction data - over 900K reviews captured.
- **Digital Wallets, Gift Cards & Subscriptions** — Lets merchants sell gift cards, vouchers and subscriptions and run stored-value digital wallets for their customers.
- **Business Intelligence Dashboard** — Analytics on customer behavior, retention and purchasing power that surface data-driven insights for owners and operators.
- **Bonat merchant & customer mobile apps** — Android/iOS apps: a merchant app to run programs on the go and a consumer app for customers to track rewards and wallets.
- **AI customer engagement (Series A push)** — Deeper AI integration and personalized campaign automation funded by the 2025 Series A.

## Achievements

- Grew to serve thousands of merchants and reach 6M+ end users from a 2019 start
- Captured 900K+ customer reviews and processed 20M+ customer visits on the platform
- Raised a $6M Series A in November 2025 led by stc's Tali Ventures
- Built integrations across Foodics, Salla, Zid, Odoo, Marn and Apple Pay

## Latest updates

- **2025-11** — Raised $6M Series A led by Tali Ventures with anb Seed Fund, Rua Growth Fund, RZM Investments and angels, to deepen AI, launch personalized campaign automation, and expand across the GCC.

## Links

- Website: https://bonat.io
- LinkedIn: https://www.linkedin.com/company/getbonat
- Twitter/X: https://twitter.com/getbonat
- Instagram: https://www.instagram.com/getbonat/
- Facebook: https://www.facebook.com/getbonat/

---

Profile page: https://yespress.io/bonat
Published by YesPress — https://yespress.io
Last updated: 2026-08-05