# Bold

> Bold is a Los Angeles-based digital healthy-aging company that delivers personalized, clinically validated exercise, nutrition, and virtual-care programs to older adults. Available at no cost to roughly 12 million Medicare members through partnerships with Medicare Advantage plans and provider groups, Bold treats movement as medicine: its programs have been shown to reduce falls by up to 46%, increase weekly physical activity by 182%, and earn 91% member satisfaction. Founded by Amanda Rees and Hari Arul, the company has raised $27 million from investors including Andreessen Horowitz, Khosla Ventures, and Rethink Impact.

- **Founded:** 2019
- **Headquarters:** Los Angeles, California, United States
- **Founders:** Amanda Rees (Co-Founder & CEO), Hari Arul (Co-Founder & President)
- **Team size:** ~57 employees
- **Products:** Personalized exercise programs, Live and on-demand classes, Virtual care, Nutrition and weight management, Medicare partner platform (B2B)
- **Notable:** Reduced falls by up to 46% among members (clinical analysis), Increased weekly physical activity 182%, 40% reduction in falls and related hospitalizations in a 2024 health-system analysis

## Products & services

- **Personalized exercise programs** — Science-backed, customizable online workout programs focused on balance, strength, mobility, and pain reduction, adapted to chronic conditions like arthritis and diabetes.
- **Live and on-demand classes** — Thousands of live and on-demand fitness classes for older adults, plus expert talks, badges, and engagement features to keep members active.
- **Virtual care** — Age-friendly telehealth access to doctors and physical therapists, clinical assessments, and care navigation.
- **Nutrition and weight management** — Nutrition guidance and weight-loss support, including GLP-1 prescription pathways via virtual care.
- **Medicare partner platform (B2B)** — A platform sold to Medicare Advantage plans and provider groups offering Bold to their members at no cost, with clinical outcome reporting and ROI.

## Achievements

- Reduced falls by up to 46% among members (clinical analysis)
- Increased weekly physical activity 182%
- 40% reduction in falls and related hospitalizations in a 2024 health-system analysis
- 91% member satisfaction rate
- Greater than 2:1 clinical ROI in year one for partners
- Available at no cost to roughly 12 million Medicare members nationwide
- Raised $27M total from a16z, Khosla Ventures, and Rethink Impact

## Latest updates

- **2023-09** — Closed $17M Series A led by Rethink Impact to expand with Medicare plans and providers, bringing total funding to $27M.
- **2024** — Health-system analysis showed a 40% reduction in falls and related hospitalizations among Bold members.
- **2024** — Expanded offerings to include virtual care, nutrition, and GLP-1 prescription pathways alongside exercise.

## Links

- Website: https://agebold.com
- LinkedIn: https://www.linkedin.com/company/agebold
- Twitter/X: https://twitter.com/age_bold
- Instagram: https://www.instagram.com/agebold
- Facebook: https://www.facebook.com/agebold

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Profile page: https://yespress.io/bold
Published by YesPress — https://yespress.io
Last updated: 2026-06-15