# Bold Metrics

> Bold Metrics is a San Francisco SaaS company that predicts shoppers’ body measurements from a short survey and matches them with brand-specific garment data. Born from an online clothing store called FashionMetric, its tools help apparel brands recommend sizes, support custom garments and use aggregated fit data in design.

- **Founded:** 2017
- **Headquarters:** San Francisco, United States
- **Founders:** Daina Burnes (formerly Linton) (Co-founder and CEO), Morgan Linton (Co-founder and CTO)
- **Products:** Smart Size Chart, Virtual Sizer, Virtual Tailor, Apparel Insights, Agentic Sizing Protocol
- **Notable:** The founder reports that predecessor FashionMetric’s clothing store had a 1.8% return rate after requiring its sizing survey., Bold Metrics reports more than 250 million digital twins, 12 billion body data points and 750 million fit simulations., Blue Delta’s case study reports more than 50 estimated body measurements and a 7% net return rate.

## Products & services

- **Smart Size Chart** — Product-page tool that estimates a shopper’s measurements and explains how available sizes fit a specific garment.
- **Virtual Sizer** — API for brands to build custom fit recommendations and personalized shopping experiences.
- **Virtual Tailor** — Predicts more than 50 measurements from a short survey for custom and made-to-measure clothing.
- **Apparel Insights** — Aggregated shopper body and fit data for design, grading, merchandising and inventory decisions.
- **Agentic Sizing Protocol** — Makes personalized size and fit guidance available inside AI shopping agent flows.

## Achievements

- The founder reports that predecessor FashionMetric’s clothing store had a 1.8% return rate after requiring its sizing survey.
- Bold Metrics reports more than 250 million digital twins, 12 billion body data points and 750 million fit simulations.
- Blue Delta’s case study reports more than 50 estimated body measurements and a 7% net return rate.
- Helly Hansen case study reports conversion lifts of 1.8x in North America and 3.8x in Europe among shoppers using the tool.

## Latest updates

- **2026-08** — Published an explanation of how its body and garment data support AI shopping agents.
- **2026-03** — Introduced Agentic Sizing Protocol at Shoptalk Spring with Gap announced as a launch partner.
- **2025-12** — Daina Burnes discussed the FashionMetric origin and SaaS pivot in an interview.

## Links

- Website: https://boldmetrics.com/
- LinkedIn: https://www.linkedin.com/company/boldmetrics
- Twitter/X: https://twitter.com/boldmetrics
- Instagram: https://www.instagram.com/bold_metrics/
- Facebook: https://facebook.com/boldmetrics/

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Profile page: https://yespress.io/bold-metrics
Published by YesPress — https://yespress.io
Last updated: 2026-09-29