# Bokksu

> Bokksu is a New York and Tokyo-based commerce company that sells Japanese snacks, gifts, groceries, and collectibles through subscriptions, online stores, wholesale distribution, and private-label products. Founder Danny Taing differentiated the original box by looking beyond anime novelty candy to regional foods made by long-running family businesses, then used the subscription's customer data and recurring revenue to expand into a broader Japanese and Asian food platform.

- **Founded:** 2015
- **Headquarters:** New York, United States
- **Founders:** Danny Taing (Founder, Chairman and CEO)
- **Products:** Bokksu Snack Box, Bokksu Boutique, Bokksu Market, Hello Kitty x Bokksu, Japan Crate
- **Notable:** Grew from about 1,000 subscribers to more than 3,000 during a one-month Facebook campaign in early 2018., Delivered more than one million subscription boxes, according to company and founder materials., Built direct relationships with more than 100 family-run makers across Japan.

## Products & services

- **Bokksu Snack Box** — A recurring themed box of 20 to 22 Japanese sweets, savory snacks, and tea pairings, accompanied by a culture guide.
- **Bokksu Boutique** — An online shop for premium Japan-exclusive gifts, snacks, home goods, and seasonal collections, originally launched as an on-demand boutique.
- **Bokksu Market** — An online marketplace for Asian groceries and pantry staples aimed at culturally curious US shoppers.
- **Hello Kitty x Bokksu** — A Sanrio collaboration combining Japanese snacks with exclusive Hello Kitty-themed collectibles.
- **Japan Crate** — An anime, video game, toy, and snack subscription business acquired to reach a younger, pop-culture-oriented customer.
- **Sugoi Mart** — An online store focused on limited drops, lucky bags, anime merchandise, and Japanese pop-culture goods.
- **Sugoi Mart Retail** — Wholesale snack distribution, custom boxes, and private-label products serving more than 5,000 US retail doors as disclosed in 2025.

## Achievements

- Grew from about 1,000 subscribers to more than 3,000 during a one-month Facebook campaign in early 2018.
- Delivered more than one million subscription boxes, according to company and founder materials.
- Built direct relationships with more than 100 family-run makers across Japan.
- Raised a $22 million Series A at a reported $100 million valuation in 2022.
- Acquired Japan Crate in 2023 and expanded into Japanese pop-culture subscriptions and commerce.
- Reached more than 5,000 US retail doors through its wholesale operation by 2025.

## Latest updates

- **2023-06** — Bokksu acquired the assets of Japan Crate and its Japanese subsidiary, adding Japan Crate and Sugoi Mart to the portfolio.
- **2024-02** — Taing told Axios that US brands were still experimenting with Lunar New Year products and promotions rather than treating the holiday as a generic sales event.
- **2025-01** — Bokksu filed a Regulation Crowdfunding offering for up to $1.235 million to expand retail distribution and develop private-label products.
- **2025-01** — The company's Form C described a portfolio spanning subscription boxes, premium gifting, Asian grocery, pop-culture ecommerce, wholesale distribution to more than 5,000 retail doors, and private label.

## Links

- Website: https://www.bokksu.com
- LinkedIn: https://www.linkedin.com/company/bokksu
- Twitter/X: https://twitter.com/bokksu
- Instagram: https://www.instagram.com/bokksu/
- Facebook: https://www.facebook.com/bokksu
- TikTok: https://www.tiktok.com/@bokksu

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Profile page: https://yespress.io/bokksu
Published by YesPress — https://yespress.io
Last updated: 2026-09-26