# Boelter + Lincoln

> Boelter + Lincoln is an independent, woman-owned Milwaukee advertising agency founded in 1975. Its 34-person team combines brand strategy, research, creative, media, PR, social, digital development and content production, with an unusually strong record in tourism, transportation, food and beverage, financial services and other regional consumer-facing categories.

- **Founded:** 1975
- **Headquarters:** Milwaukee, United States
- **Founders:** Bob Boelter (Co-founder), John Lincoln (Co-founder)
- **Products:** Branding, Strategy and research, Creative and content, Digital, Media
- **Notable:** Reached 50 years in business in April 2025, growing from two founders to 34 employees., Earned 2024 PRSA Southeastern Wisconsin recognition for Milwaukee County Transit System work, including Awards of Excellence for #SaveTheBus video storytelling and public affairs and an Award of Distinction for CONNECT 1., Helped MCTS achieve 50,000+ app downloads in the first year, 40% higher website traffic, 138% higher careers-page traffic and a 10% rise in operator applicants.

## Products & services

- **Branding** — Brand strategy, workshops, guidelines and rebranding built around the proprietary BRAND+ process.
- **Strategy and research** — Marketing strategy, primary and secondary research, syndicated research and market segmentation.
- **Creative and content** — Broadcast, print, digital and point-of-purchase creative plus writing, photography, video, infographics and podcast production.
- **Digital** — UX/UI, responsive websites, mobile strategy, SEO/SEM, digital design and platform development.
- **Media** — Planning and buying, audience profiling, negotiation, research and post-buy analysis across traditional and digital channels.
- **Public relations** — Media relations, training, crisis communications, issues management, editorial and technical writing and speechwriting.
- **Social media** — Strategy, listening, analytics, content, community management, chatbots and influencer marketing.

## Achievements

- Reached 50 years in business in April 2025, growing from two founders to 34 employees.
- Earned 2024 PRSA Southeastern Wisconsin recognition for Milwaukee County Transit System work, including Awards of Excellence for #SaveTheBus video storytelling and public affairs and an Award of Distinction for CONNECT 1.
- Helped MCTS achieve 50,000+ app downloads in the first year, 40% higher website traffic, 138% higher careers-page traffic and a 10% rise in operator applicants.
- Reported a 250% increase in pageviews and unique pageviews, a 42% lower bounce rate and 220% higher organic search for Saz's Hospitality Group.
- Reported a 100% increase in ticket conversions and 200%+ social community growth for longtime client Tommy Bartlett.
- A 2025 Firefly Grove Park launch case study reported 151,038 visitors from June through September, 557 media hits and an estimated $12 million economic impact.

## Latest updates

- **2026-07** — Published an analysis of event marketing and the conditions that turn attendance into tradition.
- **2026-06** — Published guidance on deciding when a brand needs a logo refresh and released new Marketing IQ podcast episodes.
- **2026-04** — Published 'AI Loves PR (and so should you),' arguing for the value of earned media in AI-mediated discovery.
- **2025-04** — Marked its 50th anniversary with a retrospective comparing agency work in 1975 and 2025.

## Links

- Website: https://boelterlincoln.com
- LinkedIn: https://www.linkedin.com/company/boelterlincoln/
- Twitter/X: https://twitter.com/boelterlincoln
- Instagram: https://www.instagram.com/boelterlincoln/
- Facebook: https://www.facebook.com/BoelterLincoln/

---

Profile page: https://yespress.io/boelter-lincoln
Published by YesPress — https://yespress.io
Last updated: 2026-09-20