# Bodybuilding.com

> Bodybuilding.com is a fitness commerce and media company that combines an online supplement store, private-label nutrition products, workout education, tracking tools and a social fitness app. Founded in Boise in 1999 by Ryan DeLuca, it built an early advantage by turning useful training content and a large community into demand for products. Its current offer spans third-party brands, the Signature and Elite supplement lines, a unified app with more than 1,000 workouts, and Bodybuilding Health+, a physician-guided wellness service launched in 2026.

- **Founded:** 1999
- **Headquarters:** Boise, United States
- **Founders:** Ryan DeLuca (Founder and former CEO)
- **Team size:** LinkedIn lists 201-500 employees and roughly 697 associated profiles as of 2026; the supplied company record lists 700 employees.
- **Products:** Online Store, Bodybuilding.com Signature, Elite, Bodybuilding.com Fitness App, Training and editorial library
- **Notable:** Named to the Inc. 500 twice before Liberty Media's 2008 controlling investment., Named an Internet Retailer Best of the Web top 50 company in 2006 and top 100 in 2007., Reported more than 100,000 daily and 3.1 million monthly unique visitors in November 2007.

## Products & services

- **Online Store** — E-commerce marketplace for proteins, creatine, pre-workouts, vitamins, healthy-weight products, apparel, accessories and third-party sports-nutrition brands.
- **Bodybuilding.com Signature** — The company's core private-label range across protein, pre-workout, creatine, vitamins and related supplements; introduced as Signature Series in 2018 and reformulated without artificial dyes in 2025.
- **Elite** — A performance-oriented supplement line launched with third-party sport certification and an initial stimulant-free pre-workout.
- **Bodybuilding.com Fitness App** — A unified mobile experience combining the former Store, BodyFit and BodySpace products with more than 1,000 workouts, custom programming, tracking, social features, shopping and Apple Health support.
- **Training and editorial library** — Free workouts, exercise guides, training plans, calculators and articles covering training, nutrition and recovery.
- **Bodybuilding Health+** — An integrated service providing access to physician-guided metabolic, wellness and quality-of-life support, including evaluation for eligible treatments.
- **Membership** — Paid app membership with workout access, product discounts, free shipping, tracking, exclusive drops and community tools.
- **Affiliate and advertising programs** — Partner programs that pay publishers for referred sales and allow brands to reach the company's fitness audience.

## Achievements

- Named to the Inc. 500 twice before Liberty Media's 2008 controlling investment.
- Named an Internet Retailer Best of the Web top 50 company in 2006 and top 100 in 2007.
- Reported more than 100,000 daily and 3.1 million monthly unique visitors in November 2007.
- Built more than 10,000 article and program pages after passing 500 articles in 2004.
- Became an early online retailer of creatine and later developed its own private-label supplement lines.
- Built BodySpace and a forum community reported at more than 15 million registered members in 2022.
- Reported 13.8 million followers across social platforms in 2025.
- Unified three legacy apps - Store, BodyFit and BodySpace - into one Bodybuilding.com Fitness app.
- Launched Bodybuilding Health+ in March 2026, extending the brand into physician-guided wellness services.

## Latest updates

- **2026-03** — Launched Bodybuilding Health+, adding access to physician-guided metabolic, wellness and quality-of-life support through a digital partnership.
- **2026-03** — Released Fitness App version 5.3.0 with fixes to workout timing, supersets, session logging, media and social-feed behavior.
- **2026-02** — Opened an athlete and trainer search centered on social video submissions, authenticity, community impact and professional conduct.
- **2025-06** — Marked 26 years in business, highlighted a new training app and introduced upgraded Signature formulas without artificial dyes or coloring.
- **2024-12** — Merged the Store, BodyFit and BodySpace apps into a unified Bodybuilding.com Fitness app.

## Links

- Website: https://www.bodybuilding.com/
- LinkedIn: https://www.linkedin.com/company/bodybuilding-com
- Twitter/X: https://twitter.com/bodybuildingcom
- YouTube: https://www.youtube.com/@bodybuildingcom
- Instagram: https://www.instagram.com/bodybuildingcom/
- Facebook: https://www.facebook.com/Bodybuildingcom/
- TikTok: https://www.tiktok.com/@bodybuildingcom

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Profile page: https://yespress.io/bodybuilding-com
Published by YesPress — https://yespress.io
Last updated: 2026-08-10