# BODEN Agency

> BODEN Agency is an independent, Latina-founded communications firm based in Miami that helps large consumer brands earn relevance with U.S. Hispanic audiences and translate that relevance into broader cultural impact. Its model combines proprietary cultural listening through Escucha, earned-first creative, media relations, influencer engagement, social content, brand marketing, and live activation. Long-running work for McDonald's and PepsiCo, newer assignments from Microsoft and Gran Centenario, and repeat agency-of-the-year recognition show how a specialized cultural brief became a national communications business.

- **Founded:** 2008
- **Headquarters:** Miami, United States
- **Founders:** Natalie Boden (Founder and CEO)
- **Products:** Hispanic+, Escucha, Earned-first creative, Media relations and reputation, Influencer and social
- **Notable:** Named Ad Age PR Agency of the Year in 2023 and again in 2024., Describes itself as a seven-time Agency of the Year across PRWeek, Ad Age, HPRA, PR Daily, and PRNEWS recognition., Named a PRWeek Top Place to Work.

## Products & services

- **Hispanic+** — A 2023 service offering designed to help brands use insights rooted in Hispanic culture to reach Hispanic and broader mainstream audiences.
- **Escucha** — A proprietary strategic planning process that combines brand, consumer, and cultural truths by examining what audiences think and feel, say, and hear.
- **Earned-first creative** — Integrated campaign development designed to generate media, influencer, and opinion-leader attention before expanding through owned, shared, and paid channels.
- **Media relations and reputation** — Bilingual and cross-market press strategy, executive positioning, corporate communications, issues management, and media training.
- **Influencer and social** — Creator selection, outreach, engagement, organic and paid social strategy, content development, and campaign measurement.
- **Brand marketing and activations** — Brand launches, partnerships, celebrity collaborations, cultural events, community programs, and experiential work.
- **BODEN Academy** — On-demand and in-person learning, lunch-and-learns, and industry partnerships intended to develop communications talent.
- **Atrévete** — A BODEN podcast hosted by Natalie Boden featuring boundary-pushing leaders in business, media, sport, and culture.

## Achievements

- Named Ad Age PR Agency of the Year in 2023 and again in 2024.
- Describes itself as a seven-time Agency of the Year across PRWeek, Ad Age, HPRA, PR Daily, and PRNEWS recognition.
- Named a PRWeek Top Place to Work.
- Won a record six awards at the 2023 HPRA ¡Bravo! Awards, including Agency of the Year.
- Won PR Daily's 2018 Integrated Marketing Communications award for McDonald's $1 $2 $3 Dollar Menu work.
- BODEN reported 44% revenue growth and 65% team growth from July 2021 in its 2023 Stevie Awards entry.
- Founder Natalie Boden was inducted into PRWeek's Hall of Femme in 2020 and has received ColorComm, PRNEWS, She Runs It, Stevie, and Latino Leaders recognition.

## Latest updates

- **2026-02** — Gran Centenario Tequila appointed BODEN its PR and influencer marketing agency of record for earned media, creator engagement, community management, and Hispanic-market communications.
- **2026-01** — BODEN published its McDonald's 1 in 8 Employees Only case study, featuring a Chicago event and Clarissa Molina's return to the restaurant where she had her first job.
- **2025-10** — BODEN released a playbook on fandom, culture, and community around the 2026 FIFA World Cup.
- **2025-05** — BODEN showcased Microsoft Abuela-Approved AI and PepsiCo Talking Sabor work, pairing technology and streaming entertainment with culturally specific community insights.
- **2024-10** — Microsoft named BODEN PR agency of record for its Multicultural Communications team.
- **2024-07** — BODEN won Ad Age's PR Agency of the Year honor for the second consecutive year.

## Links

- Website: https://www.bodenagency.com/
- LinkedIn: https://www.linkedin.com/company/bodenagency
- Twitter/X: https://twitter.com/BODENagency
- Instagram: https://www.instagram.com/bodenagency/
- Facebook: https://www.facebook.com/BodenAgency/

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Profile page: https://yespress.io/boden-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-20