# Bobby Tzekin

> Bobby Tzekin is CEO and co-founder of Wisetack, a San Francisco-based company that embeds consumer financing into software used by service businesses. Raised in Bulgaria, he moved to the United States for college, worked at Bain & Company, spent seven years at PayPal, and led product teams at YapStone, LendingClub, and Mosaic before co-founding Wisetack in 2018.

- **Role:** CEO and Co-Founder at Wisetack
- **Organizations:** Wisetack, PayPal, YapStone, LendingClub, Mosaic, Bain & Company
- **Education:** BA in Economics, Pomona College, MBA, University of California, Berkeley
- **Known for:** Co-founded Wisetack in 2018 and launched its embedded financing product in 2019., Led Wisetack through a $45 million Series B led by Insight Partners in 2021., Wisetack ranked No. 21 on the 2024 Inc. 5000 and No. 15 on the 2024 Deloitte Technology Fast 500.

## Career timeline

- **1996** — Moved from Bulgaria to the United States for college.
- **—** — Began his career at Bain & Company.
- **2004** — Applied for a PayPal summer internship while in business school; ultimately spent seven years at the company.
- **2011** — YapStone announced his appointment as vice president of product management in December.
- **2013** — Began leading product at LendingClub; his official biography describes four years there.
- **—** — Led product at Mosaic before founding Wisetack.
- **2018** — Co-founded Wisetack with Kolya Klymenko and Liz O’Donnell.
- **2019** — Wisetack launched its product and processed its first fully automated loan with fewer than ten people.
- **2021** — Wisetack announced a $45 million Series B led by Insight Partners.
- **2024** — Wisetack raised a Series C led by Quadrille Capital.
- **2026** — Former employer LendingClub began originating loans through Wisetack and announced an investment in the company.

## Achievements

- Co-founded Wisetack in 2018 and launched its embedded financing product in 2019.
- Led Wisetack through a $45 million Series B led by Insight Partners in 2021.
- Wisetack ranked No. 21 on the 2024 Inc. 5000 and No. 15 on the 2024 Deloitte Technology Fast 500.
- Wisetack ranked No. 87 on the 2025 Deloitte Technology Fast 500.
- LendingClub’s April 2026 announcement described Wisetack’s network as reaching more than 40,000 contractors.

## Latest updates

- **2026-06** — On June 15, Wisetack announced a $65,000 financing limit and lower rates for seven- and ten-year terms.
- **2026-05** — On May 8, Hatch Bank announced an expanded partnership with Wisetack, including increased capital commitments; the relationship began in 2020.
- **2026-04** — On April 27, LendingClub announced it had begun underwriting and originating home improvement loans through Wisetack and had invested in the company.

## Links

- Website: https://www.wisetack.com/
- LinkedIn: https://www.linkedin.com/in/tzekin

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Profile page: https://yespress.io/bobby-tzekin
Published by YesPress — https://yespress.io
Last updated: 2026-10-27