# Bobby Farahi

> Bobby Farahi is the co-founder and CEO of Dolls Kill, the San Francisco alternative-fashion brand he built with his wife and co-founder Shaudi 'Shoddy' Lynn after the two met at a Los Angeles rave. A serial operator who earlier founded and sold the broadcast-monitoring company Multivision, Farahi turned a stack of foxtail keychains in an apartment into a Sequoia- and Maveron-backed e-commerce label for self-described 'misfits and miss legits.' He also invests as an angel in e-commerce and lifestyle companies.

- **Role:** Co-Founder & CEO at Dolls Kill
- **Organizations:** Dolls Kill, Multivision Inc., Cision
- **Known for:** Co-founded and scaled Dolls Kill into a cult alternative-fashion e-commerce brand backed by Sequoia Capital and Maveron., Built and exited Multivision Inc., a broadcast-monitoring company sold to Bacon's Information in 2005., Led Dolls Kill to No. 33 on the Inc. 500 fastest-growing private companies list.

## Career timeline

- **2005** — Sold his broadcast-monitoring company Multivision Inc. to Bacon's Information.
- **2011** — Co-founded Dolls Kill with Shaudi 'Shoddy' Lynn, starting with foxtail keychains stockpiled in their apartment.
- **2014** — Raised a $5M Series A from Maveron; Dolls Kill named fastest-growing private company in the SF Bay Area by revenue growth; former Hot Topic CEO Betsy McLaughlin joined the board.
- **2015** — Dolls Kill ranked No. 33 on the Inc. 500 with $7.6M in revenue.
- **2017** — Opened first physical store in San Francisco's Haight District, drawing lines around the block.
- **2018** — Licensed and relaunched the Delia's brand; raised an additional $18M.
- **2019** — Sequoia Capital (partner Alfred Lin) invested in Dolls Kill.
- **2022** — Dolls Kill opened a Soho, NYC flagship.

## Achievements

- Co-founded and scaled Dolls Kill into a cult alternative-fashion e-commerce brand backed by Sequoia Capital and Maveron.
- Built and exited Multivision Inc., a broadcast-monitoring company sold to Bacon's Information in 2005.
- Led Dolls Kill to No. 33 on the Inc. 500 fastest-growing private companies list.
- Raised more than $60M in venture funding for Dolls Kill across multiple rounds.
- Pioneered a customer-as-model marketing engine with the 'Be a Doll' contest.

## Latest updates

- **2022-09** — Dolls Kill opened a Soho store as its NYC flagship.

## Links

- Website: https://www.dollskill.com
- LinkedIn: https://www.linkedin.com/in/bobby-farahi-517b5826/

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Profile page: https://yespress.io/bobby-farahi
Published by YesPress — https://yespress.io
Last updated: 2026-06-08