# Bob Sherwin

> Bob Sherwin is the Chief Marketing Officer of Staples, the Framingham-based office supplies and retail company. A former strategy consultant at IBM and McKinsey, he spent nearly a decade at Wayfair building a full-funnel marketing engine while the company grew from under $1 billion to more than $12 billion in revenue. He later ran marketing at the health science company ZOE and now sits on the board of Articore Group, the parent of Redbubble. Sherwin is known for a rigorously analytical, test-and-learn approach to brand and performance marketing.

- **Role:** Chief Marketing Officer at Staples
- **Organizations:** Staples, Articore Group (Redbubble), ZOE, Wayfair, McKinsey & Company, IBM
- **Nationality:** American
- **Education:** B.B.A. in Finance and Economics, The College of William & Mary, M.S. in Engineering Management, Northwestern University, McCormick School of Engineering, M.B.A., Northwestern University, Kellogg School of Management
- **Known for:** Helped grow Wayfair's revenue from under $1 billion to more than $12 billion over roughly a decade, Built Wayfair's full-funnel marketing engine across performance, brand, and unconventional channels like direct mail, Led marketing at ZOE, shifting an approach built on brand, PR, and podcasting into measured performance media

## Career timeline

- **Early career** — Consultant at IBM Business Consulting Services, working with federal agencies on data infrastructure and operational efficiency
- **Mid career** — Strategy consultant at McKinsey & Company advising Fortune 100 companies (roughly 4-5 years)
- **2013** — Joined Wayfair in its early days, building marketing around search, paid media, and SEO
- **2013-2023** — Rose to Chief Marketing Officer at Wayfair; helped scale revenue from under $1 billion to more than $12 billion
- **2023** — Became Chief Marketing (and Commercial) Officer at ZOE, the health science and nutrition company
- **Recent** — Non-Executive Director / Board Member at Articore Group, parent company of Redbubble
- **2025-2026** — Named Chief Marketing Officer at Staples

## Achievements

- Helped grow Wayfair's revenue from under $1 billion to more than $12 billion over roughly a decade
- Built Wayfair's full-funnel marketing engine across performance, brand, and unconventional channels like direct mail
- Led marketing at ZOE, shifting an approach built on brand, PR, and podcasting into measured performance media
- Serves on the board of Articore Group, parent of Redbubble
- As Staples CMO, backed the viral 'Staples Baddie' creator campaign that drove measurable store traffic and sales lifts

## Latest updates

- **2026-05** — As Staples CMO, discussed the retailer's store strategy including a partnership bringing Party City products back to Staples locations.
- **2026-03** — Backed the viral 'Staples Baddie' TikTok creator campaign, which drove measurable increases in store traffic and product sales.

## Links

- Website: https://staples.com
- LinkedIn: https://www.linkedin.com/in/bob-sherwin-9451501/

---

Profile page: https://yespress.io/bob-sherwin
Published by YesPress — https://yespress.io
Last updated: 2026-08-14