# Bob Martin

> Robert W. “Bob” Martin is president, CEO and a director of THOR Industries. An Elkhart native and Purdue graduate, he entered the RV business at Coachmen, joined Keystone in 1998 and became THOR CEO in August 2013. His tenure includes the Jayco and Erwin Hymer Group acquisitions and investment in RV technology, while his own camping and tailgating experiences keep him connected to the products.

- **Role:** President and Chief Executive Officer at THOR Industries, Inc.
- **Organizations:** THOR Industries, Inc., Keystone RV, Coachmen Industries
- **From:** Elkhart, United States
- **Nationality:** American
- **Education:** Purdue University
- **Known for:** Advanced from RV sales trainee to THOR CEO over two decades., Oversaw THOR during acquisitions of Jayco and Erwin Hymer Group., Led THOR during the development and 2024 demonstration of a hybrid Class A motorhome platform with Harbinger.

## Career timeline

- **1993** — Graduated from Purdue and began as a sales trainee at Coachmen RV.
- **1998-07** — Joined Keystone RV.
- **2001** — Became part of THOR through its acquisition of Keystone.
- **2007-01** — Became Keystone executive vice president and chief operating officer.
- **2010-01** — Became Keystone president.
- **2012** — Moved into THOR RV Group leadership, then president and chief operating officer in August.
- **2013-08-01** — Became THOR president and CEO and joined its board.
- **2016** — Led THOR when it acquired Jayco for approximately $576 million.
- **2019-02** — Led THOR when it completed the acquisition of Erwin Hymer Group.

## Achievements

- Advanced from RV sales trainee to THOR CEO over two decades.
- Oversaw THOR during acquisitions of Jayco and Erwin Hymer Group.
- Led THOR during the development and 2024 demonstration of a hybrid Class A motorhome platform with Harbinger.

## Latest updates

- **2026-09** — Discussed affordability and material-cost pressures as THOR reported FY2026 net sales of $9.608 billion and net income attributable to THOR of $177.539 million.
- **2026-03** — Appeared on RMWorldTravel for a Chief Travel Leader interview about RV buyers, dealers and products.
- **2025-09** — Addressed dealers at THOR Open House in Elkhart, discussing relationships, new models and hybrid RV development.

## Links

- Website: https://www.thorindustries.com/
- LinkedIn: https://www.linkedin.com/in/bob-martin-34610298

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Profile page: https://yespress.io/bob-martin
Published by YesPress — https://yespress.io
Last updated: 2026-10-21