# Bob Lynch

> Bob Lynch is the Stamford-based founder and CEO of SponsorUnited, a sponsorship intelligence company born from the information gaps he encountered while selling media and partnerships for organizations including the Miami Dolphins and BSE Global. He began by sketching a product in PowerPoint and serving an NFL team through Google Sheets, then bootstrapped the business before a $35 million growth investment in 2022. SponsorUnited now presents itself as an AI-native operating system for sponsorship, used by more than 1,100 organizations.

- **Role:** Founder & CEO at SponsorUnited
- **Organizations:** SponsorUnited, BSE Global, Miami Dolphins, Westwood One, iHeartMedia, Audacy, Robert Morris University
- **Nationality:** American
- **Education:** Criminal Justice, University of Delaware
- **Known for:** Built SponsorUnited from a bootstrapped spreadsheet-based service into a global sponsorship intelligence platform., Led SponsorUnited through a $35 million Series A growth investment in 2022., Led a company ranked on the Inc. 5000 for three consecutive years: No. 145 in 2022, No. 519 in 2023 and No. 1,009 in 2024.

## Career timeline

- **Early career** — Worked in sports radio and media sales, including roles associated with Entercom, Clear Channel and Westwood One.
- **2010-2014** — Held integrated media and corporate partnerships leadership roles with the Miami Dolphins and their stadium.
- **2014-2016** — Served as Senior Vice President of Global Partnerships at BSE Global, whose properties included the Brooklyn Nets, New York Islanders and Barclays Center.
- **2016** — Founded SponsorUnited and began building the concept from a Brooklyn basement.
- **2018** — SponsorUnited formally launched its sponsorship intelligence platform.
- **2022** — SponsorUnited ranked No. 145 on the Inc. 5000 and secured a $35 million growth investment led by Spectrum Equity.
- **2023-2024** — SponsorUnited returned to the Inc. 5000 at No. 519 in 2023 and No. 1,009 in 2024.
- **2025** — SponsorUnited developed SPND pricing intelligence using AI and verified sponsorship deal data.
- **2026** — The company appointed its first chief commercial officer as it expanded its AI-powered sponsorship intelligence platform.

## Achievements

- Built SponsorUnited from a bootstrapped spreadsheet-based service into a global sponsorship intelligence platform.
- Led SponsorUnited through a $35 million Series A growth investment in 2022.
- Led a company ranked on the Inc. 5000 for three consecutive years: No. 145 in 2022, No. 519 in 2023 and No. 1,009 in 2024.
- Expanded SponsorUnited from a sports-focused product into sponsorship intelligence for brands, rights holders, agencies and media companies.
- Grew SponsorUnited to more than 1,100 customer organizations and a remote team spanning more than 50 countries, according to the company.

## Latest updates

- **2026-06** — SponsorUnited appointed Tim Braz as its first Chief Commercial Officer as the company expanded its AI-powered platform.
- **2025-10** — SponsorUnited published details of SPND, a pricing intelligence product designed to benchmark sponsorship deal values.
- **2025-04** — SponsorUnited documented the methodology behind SPND, including its use of platform-tracked assets, market data and verified transaction inputs.
- **2024-10** — Lynch discussed SponsorUnited's bootstrapped origin, early doubts and approach to learning in a Spectrum Equity founder interview.

## Links

- Website: https://www.sponsorunited.com
- LinkedIn: https://www.linkedin.com/in/bobbylynch
- Twitter/X: https://x.com/sponsorunited
- YouTube: https://youtu.be/waw23V5-C-0
- Facebook: https://www.facebook.com/SponsorUnited/

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Profile page: https://yespress.io/bob-lynch
Published by YesPress — https://yespress.io
Last updated: 2026-09-27