# Bob Luckie

> Robert E. “Bobby” Luckie III was a Birmingham advertising executive who spent 43 years at the family agency, Luckie & Co., rising from early mailroom and account work to chairman and CEO. Known inside the business as “B3,” he combined exacting client service with an unusually visible habit of generosity. His colleagues memorialized that character in an award topped by half a sandwich, a reference to his habit of offering half his lunch to whoever sat beside him.

- **Role:** Former chairman and CEO of Luckie & Co.
- **Organizations:** Luckie & Co., Alabama Air National Guard, Goodwill Industries of Alabama, Easter Seals of Central Alabama, Kiwanis Club of Birmingham, UAB School of Nursing Board of Visitors, University of Alabama College of Communication and Information Sciences Board of Visitors, Vulcan Park, Crippled Children's Foundation
- **From:** Birmingham, United States
- **Nationality:** American
- **Education:** High school diploma, University Military School, Mobile, B.A. in marketing, The University of Alabama
- **Known for:** Led Luckie & Co. as chairman and CEO during a 43-year career at the agency., Helped grow the agency to 132 employees with offices in Birmingham, Atlanta and San Antonio., Received the Birmingham advertising community's Silver Medal in 2000.

## Career timeline

- **1969** — Earned a marketing degree from The University of Alabama and began working in radio sales at WAPI in Birmingham.
- **1969-1975** — Served in the Alabama Air National Guard.
- **1971** — Joined the family advertising business, then known as Luckie & Forney, after having worked there during college summers.
- **1996-2009** — Served as CEO of Luckie & Co.
- **2000** — Received the Birmingham advertising community's Silver Medal and The University of Alabama Distinguished Alumnus Award; also served as president of the Kiwanis Club of Birmingham in 2000-2001.
- **2008-2011** — Served as president of Shoal Creek Golf Club.
- **2012** — Inducted into The University of Alabama College of Communication and Information Sciences Hall of Fame.
- **2014** — Retired after 43 years at Luckie & Co., having worked in roles ranging from the mailroom and account service to chairman and CEO.
- **2019** — Died in Birmingham on November 7 at age 72.
- **2023** — His family legacy was revisited when Jill Luckie established the Robert E. Luckie III Business Endowed Scholarship at The University of Alabama.

## Achievements

- Led Luckie & Co. as chairman and CEO during a 43-year career at the agency.
- Helped grow the agency to 132 employees with offices in Birmingham, Atlanta and San Antonio.
- Received the Birmingham advertising community's Silver Medal in 2000.
- Received The University of Alabama Distinguished Alumnus Award in 2000.
- Inducted into The University of Alabama College of Communication and Information Sciences Hall of Fame in 2012.
- Served as chairman of Goodwill Industries of Alabama and Easter Seals of Central Alabama.
- Inspired the Bobby Luckie Character Award at Luckie & Co.

## Latest updates

- **2023-05** — The University of Alabama's Culverhouse College of Business profiled the Luckie family's multigenerational ties to the university and Jill Luckie's establishment of the Robert E. Luckie III Business Endowed Scholarship.
- **2019-11** — Bob Luckie died in Birmingham at age 72 after a 43-year career at Luckie & Co. and decades of civic service.

## Links

- Website: https://luckie.com
- LinkedIn: http://www.linkedin.com/in/bob-luckie-6126719
- Twitter/X: https://twitter.com/LuckieAndCo
- Facebook: https://facebook.com/LuckieAndCo

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Profile page: https://yespress.io/bob-luckie
Published by YesPress — https://yespress.io
Last updated: 2026-09-22