# Bob Kupbens

> Bob Kupbens is the Chief Executive Officer of StubHub International, the world's largest ticket marketplace, a role he assumed in January 2024. A seasoned digital commerce executive with an MIT engineering pedigree and Michigan MBA, Kupbens has spent three decades reshaping how consumers interact with major brands - from launching the Fly Delta mobile app at Delta Air Lines to running Apple's global online retail operation to orchestrating the ADT-Google partnership. Now based in Madrid while living in Millbrae, California, he is focused on deploying AI-driven customer experience improvements and defending StubHub International's position in key markets like the UK.

- **Role:** Chief Executive Officer at StubHub International
- **Organizations:** StubHub International, Neiman Marcus Group, ADT, eBay, Apple, Delta Air Lines, Target Corporation, Ford Motor Company
- **Nationality:** American
- **Education:** Bachelor of Science, Mechanical Engineering, Massachusetts Institute of Technology (MIT), MBA, University of Michigan
- **Known for:** Led development of the Fly Delta mobile app at Delta Air Lines, setting a new standard for airline mobile experiences, Ran Apple's global online retail operations - one of the top five largest e-commerce businesses in the world - as VP of Online Retail, Introduced Apple's online iPhone upgrade program and integrated the online store into Apple's main website

## Career timeline

- **1990** — Graduated MIT with BS in Mechanical Engineering; began career at Ford Motor Company
- **Early 2000s** — Joined Target Corporation; held roles across distribution, technology, and e-commerce over approximately 8 years
- **2010** — Joined Delta Air Lines as VP of Marketing & Digital Commerce
- **2012** — Spearheaded development of the Fly Delta mobile app, recognized as an industry-leading aviation app
- **2014** — Joined Apple as VP of Online Retail; reported to SVP Angela Ahrendts; managed global online store redesign and integration
- **2016** — Left Apple; joined eBay as VP of Business-to-Consumer (B2C) Selling
- **2018** — Served as VP of Seller & Marketplace Operations at eBay; created 'Retail Standard' for shipping and returns
- **2019** — Named President of Innovation and New Business at ADT (newly created role); negotiated ADT + Google partnership
- **2021** — Joined Neiman Marcus Group as EVP and Chief Product & Technology Officer; led award-winning app relaunch and AI integration
- **2024** — Appointed Chief Executive Officer of StubHub International, replacing Dan Mucha
- **2024** — Moderated Retail & CPG Roundtable at Wing 2024 Summit, The Ritz-Carlton, Half Moon Bay, CA
- **2025** — Warned UK government that a 30% ticket resale price cap could force StubHub to exit the UK market

## Achievements

- Led development of the Fly Delta mobile app at Delta Air Lines, setting a new standard for airline mobile experiences
- Ran Apple's global online retail operations - one of the top five largest e-commerce businesses in the world - as VP of Online Retail
- Introduced Apple's online iPhone upgrade program and integrated the online store into Apple's main website
- Created eBay's 'Retail Standard' for seller shipping and returns, raising platform-wide quality benchmarks
- Negotiated and implemented the strategic ADT + Google home security partnership
- Led award-winning relaunch of the Neiman Marcus mobile app and inaugurated the Global Capability Center in Bangalore
- Appointed CEO of StubHub International, the world's largest secondary ticket marketplace, in January 2024

## Latest updates

- **2025-06** — Warned UK government that ticket resale price caps could force StubHub International to exit the UK, its largest single market
- **2025-11** — Participated in Wing Venture Capital Q&A on e-commerce and AI implementation; discussed how StubHub International uses AI chatbots for customer support
- **2024-10** — Moderated Retail & CPG Roundtable at Wing 2024 Summit at The Ritz-Carlton, Half Moon Bay, CA
- **2024-01** — Appointed Chief Executive Officer of StubHub International, replacing Dan Mucha who became CEO of World of Books Group

## Links

- Website: https://stubhub.co.uk
- LinkedIn: http://www.linkedin.com/in/bobkupbens
- Twitter/X: https://twitter.com/bob_k

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Profile page: https://yespress.io/bob-kupbens
Published by YesPress — https://yespress.io
Last updated: 2026-05-17