# Boathouse

> Boathouse is an independent Waltham, Massachusetts marketing and communications agency founded in 2001 by John Connors and Chris Boland. It combines growth strategy with creative, media, data, technology, and execution, serving enterprise, healthcare, financial-services, higher-education, public-sector, and nonprofit clients. Its sharpest point of difference is a continuing study of how CEOs judge marketing and CMOs, research that turns an agency's usual client brief inside out.

- **Founded:** 2001
- **Headquarters:** Waltham, United States
- **Founders:** John Connors (Founder and CEO), Chris Boland (Founder and CFO)
- **Products:** Growth Blueprint, System Stewardship, Growth Scorecard, Insights and Intelligence, Brand and Experience
- **Notable:** Built an independent agency that reached its 25th year in 2026., Digiday reported about $100 million in client billings and expected 5% to 10% growth for 2025., The performance team was recognized as Search Engine Land's 2024 PPC Agency of the Year for work with Corebridge Financial.

## Products & services

- **Growth Blueprint** — Aligns enterprise ambition with marketing decisions, investments, priorities, and the next growth bets.
- **System Stewardship** — Clarifies how marketing collaborates across an enterprise, improving decisions, handoffs, and organizational alignment.
- **Growth Scorecard** — Connects marketing performance to customer behavior and business outcomes through a shared measurement language.
- **Insights and Intelligence** — Turns customer, market, and competitive intelligence into strategic direction.
- **Brand and Experience** — Builds brands, creative systems, campaigns, and connected customer experiences.
- **Media and Activation** — Plans and activates paid, owned, earned, and emerging channels to drive awareness, demand, and revenue.
- **AI, Data and Technology** — Connects data, platforms, analytics, AI, and measurement to improve decisions and marketing performance.
- **Annual CEO Study** — A recurring survey of 150 U.S. CEOs tracking their views of strategy, growth, marketing, CMOs, and AI.

## Achievements

- Built an independent agency that reached its 25th year in 2026.
- Digiday reported about $100 million in client billings and expected 5% to 10% growth for 2025.
- The performance team was recognized as Search Engine Land's 2024 PPC Agency of the Year for work with Corebridge Financial.
- Maintained a 12-year brand-marketing relationship with Massport through September 2025.
- Expanded its CEO Study into a five-year longitudinal dataset based on annual samples of 150 U.S. chief executives.
- Helped launch the standalone Mass General Brigham Cancer Institute brand after the end of a long-running oncology partnership.

## Latest updates

- **2026-07** — Boathouse presented a reorganized offer around Growth Architecture and Activation Capabilities on its redesigned website.
- **2026-03** — Sonia Chung joined as the first chief strategy officer in the agency's 25-year history, bringing experience from Google, YouTube, Salesforce, Delaware North, and Digitas.
- **2026-02** — The fifth annual CEO Study surveyed 150 leaders and focused on the widening gap between confident strategy and inconsistent execution.
- **2025-10** — Megan Mead joined as managing director to add operational structure and relationship leadership as the agency adapted to AI.
- **2025-08** — Digiday reported that Boathouse handled about $100 million in billings and expected 5% to 10% growth in 2025.
- **2025-03** — The fourth CEO Study found 71% of surveyed CEOs graded their CMO A or B, while skepticism about marketing's business performance remained.

## Links

- Website: https://boathouseinc.com
- LinkedIn: https://www.linkedin.com/company/boathouse/
- Twitter/X: https://twitter.com/boathouseinc
- Facebook: https://facebook.com/boathouseinc

---

Profile page: https://yespress.io/boathouse
Published by YesPress — https://yespress.io
Last updated: 2026-09-24