# BlueZoo Inc.

> BlueZoo Inc. is a Menlo Park-based analytics company that measures real-world foot traffic by passively counting the Wi-Fi probe requests smartphones broadcast - turning phones into an anonymous proxy for people. Its cloud software and Wi-Fi sensors deliver real-time, auditable, privacy-respecting counts of visitors, unique visitors, and dwell time for out-of-home advertising, retail media, hospitality, and smart-city customers. Protected by seven U.S. patents and GDPR-certified by ePrivacy, BlueZoo is positioning itself as an independent measurement 'currency' for the digital-out-of-home advertising industry.

- **Founded:** 2013
- **Headquarters:** Menlo Park, California, United States
- **Founders:** Jan-Willem Korver (Co-founder & CTO), Bill Evans (CEO)
- **Team size:** ~12 employees
- **Products:** BlueZoo Sensors, Count / Dwell Time / Unique Visitors / Flow, Dashboard, Mobile Apps & APIs, Calibration & Audits
- **Notable:** Protected by seven U.S. patents on passive Wi-Fi occupancy and audience measurement, GDPR-certified by ePrivacy, a European privacy specialist based in Hamburg, Deployed thousands of sensors to hundreds of customers worldwide

## Products & services

- **BlueZoo Sensors** — Wi-Fi sensors that customers place where they want to measure visitors; they passively collect Wi-Fi probe requests from nearby smartphones without capturing identities.
- **Count / Dwell Time / Unique Visitors / Flow** — Core measurement metrics that report how many people are present, how long they stay, how many are unique, and how they move between locations - recorded minute-by-minute, daily, and weekly.
- **Dashboard, Mobile Apps & APIs** — Cloud dashboards, an Android Foot Traffic Analytics app, and reporting APIs that deliver real-time analytics and alerts to customers and partner platforms.
- **Calibration & Audits** — Sensor calibration and third-party auditing services that make audience numbers accurate and independently verifiable for programmatic transactions.

## Achievements

- Protected by seven U.S. patents on passive Wi-Fi occupancy and audience measurement
- GDPR-certified by ePrivacy, a European privacy specialist based in Hamburg
- Deployed thousands of sensors to hundreds of customers worldwide
- Acquired BlueFox Inc. assets in 2020, consolidating the Wi-Fi sensing technology
- Data adopted by JCDecaux and shared with Macau City for smart-city urban planning
- Exhibited at InfoComm 2024 and integrated with major DOOH platforms (Broadsign, Vistar, BrightSign)

## Latest updates

- **2026-03** — LDSK and BlueZoo integrated audience measurement directly with DOOH content scheduling.
- **2025-12** — Bill Evans' 2025/26 review positioned 2026 as the 'Year of Audience Measurement' for out-of-home advertising.
- **2024-06** — BlueZoo exhibited its foot-traffic analytics platform at InfoComm 2024.
- **2023** — Retired the BlueFox brand and shipped a major Summer 2023 upgrade to the foot-traffic analytics solution.

## Links

- Website: https://www.bluezoo.io
- LinkedIn: https://www.linkedin.com/company/bluezoo-inc
- Twitter/X: https://twitter.com/Bluezooinc
- YouTube: https://www.youtube.com/@bluezoo-inc
- Facebook: https://facebook.com/BlueFoxIO

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Profile page: https://yespress.io/bluezoo-inc
Published by YesPress — https://yespress.io
Last updated: 2026-07-06