# Bluewater

> Bluewater is a woman-owned experiential technology and AV integration company based in Wixom, Michigan. Founded in 1985, it combines live event production, permanent audiovisual systems, creative content, software and fabrication for brands, agencies and institutions, and operates the ticketed Glenlore Trails night-walk experience.

- **Founded:** 1985
- **Headquarters:** Wixom, United States
- **Founders:** Tom Schoeneberger (Co-founder), Paul Rose (Co-founder)
- **Products:** Live event production, Experiential activations and exhibits, AV integration and workplace technology, Creative services, Managed AV services
- **Notable:** Founded in 1985 and celebrated its 40th anniversary in June 2025., Glenlore Trails received a Silver Stevie Award in the 2025 American Business Awards, according to Bluewater’s April announcement., Bluewater reports a 30% sales increase in the SpartanNash pet food and treats display case study; measurement period and attribution method are not stated.

## Products & services

- **Live event production** — Technical production, staging, sound, lighting, scenic elements and presentation support for corporate meetings and events.
- **Experiential activations and exhibits** — Interactive brand activations, trade show environments and custom fabrication.
- **AV integration and workplace technology** — Design, installation and integration of conferencing, collaboration systems, video walls and digital signage.
- **Creative services** — Content creation, experience design, creative strategy, animation and interactive software.
- **Managed AV services** — Service agreements, preventative maintenance, system monitoring, user training and on-site staffing.
- **AV-as-a-Service** — Monthly subscription combining AV hardware deployment, upkeep, support and planned technology refreshes; described publicly by 2019.
- **Parallel** — Bluewater-developed platform for virtual and hybrid events, with live and on-demand video, schedules, registration and engagement tools; publicly introduced in April 2021.
- **Glenlore Trails** — Ticketed immersive night walks in Commerce Township, Michigan, with seasonal stories, lighting, projection, sound and interactive games; launched in 2020.
- **Retail fixtures and displays** — Custom merchandising displays and environments, including the SpartanNash Biscuit Bar.

## Achievements

- Founded in 1985 and celebrated its 40th anniversary in June 2025.
- Glenlore Trails received a Silver Stevie Award in the 2025 American Business Awards, according to Bluewater’s April announcement.
- Bluewater reports a 30% sales increase in the SpartanNash pet food and treats display case study; measurement period and attribution method are not stated.
- WBENC-certified woman-owned business.
- Acquired AR3 Enterprises in November 2018 to expand large-venue AV expertise.

## Latest updates

- **2026-09** — Bluewater announced CarnEvil 2 at Glenlore Trails, scheduled September 18-November 1, with original characters, music, games, projection and interactive wands.
- **2025-06** — Bluewater published its 40th-anniversary retrospective on June 9.
- **2025-04** — Bluewater announced Glenlore Trails’ Silver Stevie Award for Interactive Outdoor Event on April 25.
- **2024-06** — Bluewater announced Brittney Bemb’s election to Edge’s Dealer Advisory Council.

## Links

- Website: https://bluewatertech.com/
- LinkedIn: https://www.linkedin.com/company/bluewater-technologies
- Twitter/X: https://twitter.com/BWTechnologies
- Instagram: https://www.instagram.com/experiencebluewater
- Facebook: https://www.facebook.com/bluewatertechnologies

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Profile page: https://yespress.io/bluewater
Published by YesPress — https://yespress.io
Last updated: 2026-09-30