# BlueStar US

> BlueStar US is a privately held specialty technology distributor that sells through value-added resellers, managed service providers, integrators and software vendors rather than directly to end users. From its Hebron, Kentucky base, it combines a broad catalog of point-of-sale, data-capture, RFID, mobility, digital-signage, networking, security and edge-computing products with configuration, technical support, financing, marketing and global deployment services. Its role is to make fragmented enterprise technology easier for channel partners to specify, assemble, sell and support.

- **Founded:** 1992
- **Headquarters:** Hebron, Kentucky, United States
- **Founders:** Steven G. Cuntz (Founder)
- **Team size:** BlueStar's website reports more than 572 global team members; the supplied company record lists approximately 730 employees, and LinkedIn classifies the company in the 501-1,000 range.
- **Products:** Specialty technology distribution, Custom configuration and integration, HybridSaaS, GlobalCare, Demand Lab
- **Notable:** Expanded from North America into Latin America in 2004 and Europe in 2008, later adding the United Kingdom, Italy, Eastern Europe, South Africa and the Middle East., Built a network reported at 47 global locations, more than 213 vendor lines, more than 572 team members and more than 10,000 customers., Completed warehouse automation projects in the US in 2023 and in its EMEA distribution center in 2024.

## Products & services

- **Specialty technology distribution** — Hardware, software and supplies spanning data capture and barcoding, point of sale and payments, RFID, mobility, digital signage and AV, networking, security, self-service and edge computing.
- **Custom configuration and integration** — Software installation, device configuration, staging, kitting, labeling, packaging and shipment preparation for reseller projects.
- **HybridSaaS** — A financing program that lets partners bundle hardware, software, service contracts, installation and training into a recurring end-customer payment.
- **GlobalCare** — Cross-border planning, partner matching, preparation and deployment using BlueStar's network of offices, warehouses and local support teams.
- **Demand Lab** — An in-house B2B marketing service offering advertising, video case studies, outbound campaigns, content, design and lead generation for channel partners.
- **TEConnect** — A channel program connecting independent software vendors with hardware manufacturers, system integrators and resellers.
- **Technical support** — Pre-sale and post-sale advice, multilingual support, repair and authorized service capabilities across POS, mobility, RFID and security.
- **BlueStar Connectivity** — Multi-carrier IoT and enterprise connectivity delivered with iONLINE, including pooled data, centralized management and a recurring-revenue option for resellers.

## Achievements

- Expanded from North America into Latin America in 2004 and Europe in 2008, later adding the United Kingdom, Italy, Eastern Europe, South Africa and the Middle East.
- Built a network reported at 47 global locations, more than 213 vendor lines, more than 572 team members and more than 10,000 customers.
- Completed warehouse automation projects in the US in 2023 and in its EMEA distribution center in 2024.
- Won Gold in the Technology Distributor category at the 2017 RSPA Vendor of Excellence Awards, as reported by Epson.
- Attracted nearly 1,600 customers, vendors, ISV partners and staff to VARTECH 2025, according to BlueStar's event recap.
- Operates VARTECH, a channel event with more than three decades of history.

## Latest updates

- **2026-06** — BlueStar's 2U Tour held stops in Boston and Montreal, with additional 2026 dates listed for Chicago, New York and Vancouver.
- **2026-06** — Its European retail and hospitality newsletter highlighted PAX joining the portfolio and continued work with Viva Bank and digital-signage software partner DENEVA.
- **2026-02** — BlueStar published a detailed 2026 menu and price ranges for Demand Lab marketing services aimed at channel partners.
- **2025-09** — VARTECH 2025 drew nearly 1,600 members of BlueStar's customer, vendor, software and staff community to the Bahamas, with practical AI uses as a central theme.
- **2025-07** — BlueStar described Demand Lab as an outsourced marketing capability for VARs, ISVs, MSPs and solution integrators.

## Links

- Website: https://www.bluestarinc.com/
- LinkedIn: https://www.linkedin.com/company/blue-star/
- Twitter/X: https://twitter.com/think_bluestar
- YouTube: https://www.youtube.com/@BlueStarinc
- Instagram: https://www.instagram.com/think_bluestar/
- Facebook: https://www.facebook.com/think.bluestar/

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Profile page: https://yespress.io/bluestar-us
Published by YesPress — https://yespress.io
Last updated: 2026-08-14